How to Improve Your Odds of Getting to Yes with a VC — “Land and Expand”
Both Sides of the Table
MAY 24, 2018
You company is the product and you’re selling an equity ownership in your company but much more broadly you’re selling trust & confidence that you’re going to build something enormously valuable and that you’re going to be enjoyable to work hand-in-hand with over the coming decade of each other’s lives. Reciprocity is equally destructive.
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