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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Weddings are a bit like college degrees – they often set you back financially for many years after the event. One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. How’s that for an ex painter?

Startup 363
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans. A funding announcement is a stand-alone event.

Marketing 380
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. How do people drive SEO growth?

Marketing 379
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Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

You are writing about the essentials of business. In other words, instead of accepting that “SEO is good,” let's explore what the point of SEO is and when it is actually “good” (that is, promoting a goal). I am planning right not to write a post about how startups often get SEO wrong. That's great.

Startup 150
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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Find events, conferences, mixers, networking groups, meet up groups who would find value in hearing your insights. In an excel sheet put the name of the event, link to the event, event organizer and event theme.

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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Populate your team.

Blogging 104
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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Populate your team.

Startup 101