Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

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Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

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Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

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Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

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Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Create an action plan with metrics.

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Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. An example is the transportation industry moving to electric – key player positions are changing rapidly.

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SoCal CTO

APRIL 1, 2009

So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." You can see that he talks about: Marketing , Metrics , Customer and Social Media more than most. You can read more about the technology in the post: Topic Hubs.

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Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Startups provide introductions and Tony and fellow panelists provide feedback in real-time.

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TechEmpower

OCTOBER 9, 2023

Let's take a look at some of the many ways businesses can benefit from these new models to streamline operations and deliver faster and more accurate results.We’ll begin by looking at some real-world examples and then we’ll dive into more details of how these improved search capabilities can enhance your business.

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socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.

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Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

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Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! For example, let’s consider Mark. That blurb, and the following examples, were all generated from GPT in only a few seconds, at a cost of less than one penny. Everyone struggles with empty text boxes. Drop-off on the first page of an application is bad news.

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Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. For example, smart entrepreneurs look for recognizable patterns in disconnected domains. I always look for room in your plan for change, and the mindset to learn.

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SoCal CTO

OCTOBER 22, 2009

I'm going to be working with people like Cliff and Steve Gilison (see Product Management for Startups in Los Angeles ) and Tom Humbarger (see Social Media to Build Reputation and Reach Prospects ) to create this online business networking group for Los Angeles. Right now the conversation is about visible networking.

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SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. You could just outspend. You could use brute force to get the word out. It is to out friend.

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Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Startup Professionals Musings

MAY 12, 2021

For example, Warby Parker boosted selling glasses online a while back with “Try five frames at home for free.” Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative.

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SoCal CTO

NOVEMBER 10, 2009

You mention social / viral aspects at both Google Photos and United Online. What were those and how is that changing now given how things are changing in social media? However, the way I would put it is that many, if not most, experiences--both online and offline--are more engaging when they can be shared socially.

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Startup Professionals Musings

MARCH 3, 2021

For example, it’s great to pursue a higher purpose, like feeding the hungry, but don’t forget that running any business is a hungry mouth you have to feed. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. Pitch a rational plan for expansion and growth.

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Tech Zulu Event

NOVEMBER 28, 2011

And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Noah has what I believe he called “Thank You metrics”. He disclosed the struggles he went through in building a solid productive team. Question is, how do we focus on community first when we have utility bills to pay.

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Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Media Marketing Startup Framework 101

Startup Professionals Musings

JANUARY 6, 2021

It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. For example, Mark McClain, cofounder and CEO of SailPoint Technologies , created an employee growth culture resulting in growth of forty percent a year, with more than $100 million in revenues.

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Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Media Framework Social Media Metrics 95

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

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Startup Professionals Musings

MARCH 19, 2022

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.

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Startup Professionals Musings

MARCH 2, 2020

For example, I have a friend with a Ph.D. For example, I often cite the case of Bill Gates and Steve Ballmer , who grew Microsoft together. Create a written plan, with target milestones and metrics. That’s why I caution my aspiring entrepreneur clients against proclaiming to investors that they are a great “idea” person.

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Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. A winning linked focus example is to choose a higher purpose common to all cultures, such as protecting the environment, or helping the underprivileged.

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Tech Zulu Event

JULY 20, 2012

Social Media brings that to the forefront again because we’re [again] interested in the one to one interaction which was so terribly important back in the 80′s when companies were trying to optimize service.” In terms of UX, Reiss says that right now everyone is focused on social media.

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Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. Tackling most of the support tasks yourself.

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Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Seek out people who are already known in your space. Allocate resources to handle bumps along the way.

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socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Where are things in terms of social media and advertisers?

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