Both Sides of the Table

APRIL 18, 2010

For Mahalo this often means making modifications to the story in real time both to update any facts and to improve SEO on a story that is already becoming popular. For example, in the screen shot my my recent visitor found my website by searching on the term “Jason Calacanis&# and is located in Tennessee in the US.

Blogging 287

Blogging Google Screening Mahalo 287

TechCrunch LA

AUGUST 24, 2020

A lot is debated in the SEO world, but nearly everyone can agree that links are and will continue to be vitally important to the health and rankability of a website. But first, let’s dive into the content example I’ll be using throughout this piece. More posts by this contributor. I’ll touch on this again in a moment.

Content 218

Content SEO Tips Ideas 218

Both Sides of the Table

JUNE 12, 2013

Some practical examples. Later on he would offer to share his advice on SEO with other portfolio companies. I wrote about there here. When you want press, it will come. Jason Nazar is a master networker. As good as they come. Early in his days when he was raising capital for DocStoc he came to see me a lot. He would send deals.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Both Sides of the Table

JULY 14, 2010

Let me give you an example. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#.

Startup 323

Startup Press Development Team Review SEM 323

Tech.Co

JANUARY 15, 2018

Ward, O’Reilly author of The SEO Battlefield and CEO of CircleClick Media , said punctuation, top level domains, and even spellings can impact the ease of getting found online. For example, if your site was named TheBestThingEver , purchase both bestthingever.com also thebestthingever.com. For example, About.Me or Join.Me

SEO 70

SEO Startup Sites Research 70

socalTECH

MARCH 21, 2011

For example, some of my biggest competitors--such as Flintstones vitamins--have been around for 40 years, have virtually no web presence, and a PageRank of 2. For example, if you put fish oil with copper, you oxidize the copper, and that's that. If you want read about SEO, there are probably 30 million pages on the web about that.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

APRIL 23, 2011

Richard coincidentally cites Mike Yavondite’s Qiigo as an example; Mike was a guest on TWIVC later that day. An example is Metacafe, a Highland Capital portfolio company. Fansnap is an example, search for ticket purchases. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30).

Capital 265

Capital Venture Capital Veoh Startup 265

SoCal CTO

NOVEMBER 5, 2009

The Startup Metrics post is a good example of what I call “holocognics.” In other words, instead of accepting that “SEO is good,” let's explore what the point of SEO is and when it is actually “good” (that is, promoting a goal). I am planning right not to write a post about how startups often get SEO wrong.

Startup 150

Startup SEO Pepperdine Blogging 150

Both Sides of the Table

MARCH 14, 2013

Final example. By publishing your data on a blog (as in the case of Flurry and PwC) you get the added benefit of driving traffic back to your website as the journalists often link to the “full report” and thus you get all of the SEO juice to drive future search traffic also. And Flurry always gets mentioned.

Marketing 389

Marketing Press Blogging Startup 389

SoCal CTO

NOVEMBER 17, 2009

However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? I’m going to be using that as an example for a long time! What's keeping you up at night? Great stuff!

Acquisition 170

Acquisition Custom Customer Ideas 170

SoCal CTO

APRIL 1, 2009

So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." It also is using technology that we've developed over the past few years that powers a few different similar sites. You can read more about the technology in the post: Topic Hubs.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

SoCal CTO

FEBRUARY 10, 2016

Is SEO important? For example, are you providing a stats service that needs frequent, fast updates? Google told us back in 2010 that site speed was important for SEO. These will have many individual web pages, with specific URLs, optimized for SEO. For example, let’s assume this is a content site. What do they do?

Startup 150

Startup SEO CTO Coach Web 150

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I think a great example right now is turntable.fm. And example is lumping your VC funding announcement into a story about major customers wins, product features or key milestones.

Marketing 380

Marketing Startup Press Technical Advisors 380

Tech Zulu Event

NOVEMBER 18, 2011

Perfect example; ShoeBoxed.com. A great example of a website displaying amazing social proof with client results is Killian’s Workshop for how to book commercials. In forums have a signature like this example below. See the example below. Search Engine Optimization (SEO). Help a Reporter Out (HARO).

Custom 85

Custom Customer Marketing SEO 85

Startup Professionals Musings

JANUARY 9, 2022

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021. Because feedback from social media operates in real time, you don’t have to wait months for results.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

JUNE 18, 2012

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. For example, a furniture retailer might need a storefront and staff, while you might run an online retail business, at home in your shorts, with no facility or staff at all. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

MAY 14, 2022

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Startup 121

Startup SEO Social Media Satisfaction 121

Startup Professionals Musings

SEPTEMBER 15, 2013

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

socalTECH

MAY 5, 2009

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. That's an example of our international expansion, which helps us serve multinational retailers better. We also just launched a site for Lululemon which makes athletic apparel.

Venture Capital 113

Venture Capital SEM Commerce SEO 113

Startup Professionals Musings

FEBRUARY 21, 2020

If you listen carefully, I think you will find that most of the people you know who have a high respect for a famous entrepreneur, for example Elon Musk or Jeff Bezos, will remember one or more their personal anecdotes, better than a technical contribution. Reach out to friends and supporters for positive mentions.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

FEBRUARY 15, 2011

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. For example, a furniture retailer might need a storefront and staff, while you might run an online retail business, at home in your shorts, with no facility or staff at all. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. Linking to other blogs – For example, many people know that I love VentureHacks because it’s a great resource for entrepreneurs and I finally met Babak Nivi (aka Nivi). What should you blog about? Notice I’ve linked to his website.

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

JUNE 13, 2015

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” by Lon Safko, author of bestseller “ The Social Media Bible.” These give good customer connection and SEO. Integrate your social media content with some traditional media.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

AUGUST 8, 2016

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Startup Professionals Musings

DECEMBER 1, 2013

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” the most recent book by Lon Safko, author of bestseller “ The Social Media Bible.” These give good customer connection and SEO. Integrate your social media content with some traditional media.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

AUGUST 18, 2013

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See the classic examples of Dell Makes $3M from Twitter (customer retention), Australia’s Tourism via Facebook (large rewards), and Blendtec You-Tube “Will it Blend” (brand building).

Social Media 102

Social Media Media Product Metrics 102

Both Sides of the Table

JANUARY 5, 2016

You want to sell them in Walmart, Target and Ralphs/Vons/Safeway/Kroger …whatever your local supermarket example is. It requires too many skills in SEO, audience measurement, platform integrations, CRM, retargeting, a/b testing of titles/thumbnails and development of one’s own platform for CMS and mobile distribution.

Content 150

Content Snapchat Platform SEO 150

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

MARCH 25, 2016

I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JANUARY 7, 2015

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Entrepreneur 100

Entrepreneur Startup SEO Social Media 100

Startup Professionals Musings

FEBRUARY 21, 2011

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

socalTECH

OCTOBER 30, 2013

This empowers local florists to take advantage of things like organic SEO, and also helps them promote their current business, as well. For example, if it''s 3 pm and you forgot your wife''s birthday, and you want to bring her orchids, you can hop on the site and see who still has orchids today in Beverly Hills.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

AUGUST 18, 2019

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Startup 96

Startup SEO Social Media Satisfaction 96

Startup Professionals Musings

APRIL 3, 2019

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See some recent examples in the The 10 Best Social Media Campaigns of 2018. Because feedback from social media operates in real time, you don’t have to wait months for results.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

SEPTEMBER 8, 2012

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Entrepreneur 96

Entrepreneur Product Startup SEO 96

Startup Professionals Musings

OCTOBER 3, 2013

For example, non-computer types should consider delegating their social media, website, and SEO activities. You should be using your time on the most critical tasks for the business, and the tasks that only you can do. Delegate what you can’t do, and what doesn’t interest you. Pick the best person to delegate to. Listen and observe.

Startup 95

Startup SEO Social Media Entrepreneur 95

Startup Professionals Musings

OCTOBER 23, 2012

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” a recent book by Lon Safko, author of bestseller “ The Social Media Bible.” These give good customer connection and SEO. Integrate your social media content with some traditional media.

Media 92

Media Social Media Marketing Resource 92