Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s that’s where the customers are.

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Product Platform Advertising Acquisition 424

Tech.Co

SEPTEMBER 28, 2017

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself.

Social Media 95

Social Media Media Tips Screening 95

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 95

Social Media Media Snapchat Platform 95

Startup Professionals Musings

JUNE 28, 2023

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. This is counter to the traditional business premise of “control,” so many companies are still pushing back.

Social Media 112

Social Media Media Software Review Social Network 112

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. In the above example it’s why I added “Here’s Why” to the end. His article is well worth reading anyways. I should know.

Writing 326

Writing Buzzfeed Social Media Blogging 326

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

Both Sides of the Table

AUGUST 4, 2009

For example, if you follow me but not @deblanda an I send her a message starting with an @ then you won’t see it at all. Tags: Social Media social networking technology Twitter. Most people don’t seem to know this. Anyone who follows both of us will see the message. Did I miss any idiosyncracies?

Tips 291

Tips Social Media Social Network Venture Capital 291

socalTECH

DECEMBER 17, 2012

San Diego-based StockTwits said today that it has launched a new, app for HootSuite , the provider of software used for social media management. HootSuite allows businesses and others to run marketing campaigns across multiple social networks, and is commonly also used by people to time announcements on Twitter, for example.

Social Media 159

Social Media Social Network San Diego Google 159

InfoChachkie

SEPTEMBER 28, 2011

“What is massively different from now and when I wrote the book is that social media didn’t exist back then. When I wrote Enchantment, I knew that the social media would be wrong – if I were to write either of the books today, I would have a whole section on Google+. Marketing is free or cheap because of social media.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

socalTECH

NOVEMBER 14, 2012

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs. READ MORE>>.

Orange County 185

Orange County SoCal Southern California Social Media 185

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. Matt MacNaughton: Our mantra, is to reach social media users everywhere. We're kind of a one stop shop for social media marketing.

Social Media 217

Social Media Startup Platform Media 217

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 140

Social Media Media Snapchat Platform 140

Both Sides of the Table

AUGUST 19, 2012

In the video we discussed supermarkets and product companies as channels as an example. data to run effective social media campaigns. We believe that Twitter will remain one of the most profound systems created in the social media era with huge potential to continue with democratization and social disruption.

Yahoo 268

Yahoo Social Media Startup Media 268

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

Advertising 352

Advertising Media Social Media Screening 352

Startup Professionals Musings

APRIL 14, 2021

Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Consumers seem desperate these days to not be left behind as the crowd moves on.

Customer 172

Customer Custom Social Media Technical Review 172

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

Customer 168

Customer Custom Marketing Social Media 168

socalTECH

AUGUST 20, 2014

Santa Barbara-based Social Intelligence , a developer of software tools which use social media information to uncover compensation and insurance fraud, reported a win with the National Insurance Crime Bureau (NICB). social intelligence crime bureau insurance insurer fraud software identification media socialmedia'

Santa Barbara 147

Santa Barbara Social Media Tool Media 147

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

JUNE 17, 2013

Take for example the years 2010-2012 where every brand out there seemed to be buying Facebook “Likes.” After a brief overview of you, your company and your solution I recommend putting up some example clients you’ve worked with, although you obviously need their approval first. Do you see that at all inside your department?

Sales 367

Sales Slides Startup Customer 367

Both Sides of the Table

JULY 14, 2010

Let me give you an example. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#.

Startup 323

Startup Press Development Team Review SEM 323

socalTECH

AUGUST 25, 2011

Can you give an example of the functions you are talking about? The last part that we're working on is social media, giving you the ability to look at your contacts in your database and news feed, and figure out the connections between that information and your CRM. That kind of data is very difficult to come by.

Email 240

Email San Diego Newsletter Startup 240

TechEmpower

OCTOBER 9, 2023

Let's take a look at some of the many ways businesses can benefit from these new models to streamline operations and deliver faster and more accurate results.We’ll begin by looking at some real-world examples and then we’ll dive into more details of how these improved search capabilities can enhance your business.

Generative AI 348

Generative AI Artificial Inteligence Tool Knowledge Base 348

Startup Professionals Musings

OCTOBER 3, 2020

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. This is counter to the traditional business premise of “control,” so many companies are still pushing back.

Framework 159

Framework Social Media Software Review Social Network 159

Both Sides of the Table

MARCH 1, 2011

Foursquare is a great example of this. The media eats it up as they always need something to write about. Be unique, find free marketing opportunities and use social media to build your following. At first it was 10-20 girls, then 40, then 80 then he started getting malls shut down due to safety concerns of local police.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

socalTECH

MARCH 1, 2013

From a marketing marketing perspective, that allows filmmakers to quickly and easily promote their films through social media and build a fan base, and incentivize fans to support their films by offering access to exclusive content, livestream video chats, and production updates, as an example.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.

Social Media 235

Social Media Demand Activity Marketing 235

Both Sides of the Table

MARCH 13, 2010

I love learning first hand about the differences in analytics platforms, social media conversion, the effectively of copy, how to cultivate an audience, etc. Tags: Social Media Tech Market Analysis. I started blogging in 2005 and then re-started blogging about a year ago. It’s a great experiment for me.

Blogging 250

Blogging Social Media Writing Startup 250

Startup Professionals Musings

MAY 24, 2020

Here are some examples: Marketing Professional. Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. I’m sure you can think of a dozen more examples today.

Startup 164

Startup Social Media Course Entrepreneur 164

Startup Professionals Musings

FEBRUARY 17, 2021

Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. People are using the new cost equations brought about by the Internet and social media to do what they love, and love what they do.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Both Sides of the Table

MAY 22, 2019

Initially that means a creative, collaborative toolset for visual communications, allowing users to develop really compelling slides, print materials or social media posts that are more visually compelling and easier-to-build for those who aren’t naturally gifted as visual story tellers. What are some examples? Yeah, this sucks.

Startup 191

Startup Social Media Slides Design 191

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. An example is the transportation industry moving to electric – key player positions are changing rapidly.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

DECEMBER 29, 2021

These include recognized social media influencers, industry experts, and even early customers. As an example, a high fashion customer has little in common with a bargain shopper, so don’t even try to appeal to both. Perception is better than reality. I now use them exclusively. Target most relevant customer segments first.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

JANUARY 2, 2021

For example, a couple of years ago, Starbucks' chief executive officer, Kevin R. I often think of the scope of this example in my role as mentor to a struggling entrepreneur who is quick to blame his problems on employee mistakes, or even changing customer expectations.

Training 173

Training Examples Startup Social Media 173

Both Sides of the Table

APRIL 23, 2011

Richard coincidentally cites Mike Yavondite’s Qiigo as an example; Mike was a guest on TWIVC later that day. An example is Metacafe, a Highland Capital portfolio company. Do you think the impact of social media is effecting Google’s search business? (42:00 Fansnap is an example, search for ticket purchases.

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

JUNE 27, 2013

In a world where we have blogs, social media, sites like TheFunded, and a variety of other sources where entrepreneurs can figure out what other people think about VCs, being open and transparent matters. How has your broad social media presence affected your dealflow? Mark Suster: It''s our best source of deal flow.

Funding 196

Funding Venture Capital Los Angeles Social Media 196

TechEmpower

NOVEMBER 13, 2023

For example, let’s consider Mark. That blurb, and the following examples, were all generated from GPT in only a few seconds, at a cost of less than one penny. An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting. Get it wrong, and you’re just wasting fifty bucks a month.

Generative AI 297

Generative AI Artificial Inteligence TechEmpower Tips 297