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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. If you’re not in the mood for a personal essay as an example of personal brand management you might want to wait for my next post.

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Most Common Early Start-up Mistakes

Both Sides of the Table

In some countries outside the US (the UK for example) employers can specify in an employment contract that ANY IP you develop while you’re employed by that company is owned by them. If not, at least find someone really technical that you trust to help act as an adviser to you.

Startup 365
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Startup Mentors

SoCal CTO

Then we discussed how they could go about finding this startup business advisor. Great question and I believe that just like finding a Technical Advisor for your startup is critical, finding a good mentor is critical. These are not mutually exclusive and good mentors and advisors get into both. For me, I'd use LinkedIn.

CTO Coach 259
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Get a Technical Degree But Entrepreneurial Spirit

Startup Professionals Musings

We can all point to examples of successful entrepreneurs who dropped out of college, but still went on to make a big impact. Take advantage of inside and outside advisers at school. Most universities also bring in outside advisors to mentor budding entrepreneurs. Some college faculty members have great practical experience.

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Think about Performance Before Building a Web Application

TechEmpower

Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly. We don’t know just how often this occurs, but judging from the calls we get there are lots of anecdotal examples. Examples would be intranet or special-purpose B2B applications.

Web 200
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. For example, Warby Parker boosted selling glasses online a while back with “Try five frames at home for free.”

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Interview with Erik Rannala, MuckerLab

socalTECH

If you're familiar with YCombinator or TechStars, you know that companies also get access to a deep network of top tier mentors and advisors, who help them with a variety of things, such as product marketing, go-to-market, and funding. We're providing seed funding, office space, and put them through a three month, structured program.