Funding GRP Partners Organic Search 
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.
Both Sides of the Table
OCTOBER 29, 2009
My firm GRP Partners recently funded a young LA based company named Ad.Ly And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). Advertising has driven the majority of Internet innovation.
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