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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Twitter is my curated RSS feed.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

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What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

Nearly every entrepreneur has heard the refrain, "Get back to me when you have some traction,” while seeking funding. Evidence of validation manifests itself in many forms and is derived from a variety of market forces. From an unsophisticated investor, this response might be a non-confrontational way of saying "No." Share and Enjoy.

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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

No VC Fit - Match your venture with appropriate funding source. Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. A restaurant is a generally appropriate for a bank, but not an Angel investor. Financials.

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Deal Hair: Is Your Startup More Like Russell Brand Or Bruce Willis?

InfoChachkie

Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. It represents a deal in which the management team has deep domain expertise and the venture’s value proposition has been market validated.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Coull Offers Advertisers Video Skimlinks.

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How are you funding this? What level of funding do you currently have? How will you be taking this to market? Often this ties to marketing support. Do you need to provide RSS? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness?

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