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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 139
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53 Questions Developers Should Ask Innovators

TechEmpower

How are you funding this? What level of funding do you currently have? How will you be taking this to market? What are some sites or companies in the same space? Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application?

Develop 520
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Marketing 114
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Greentoe Lands Angel Funding

socalTECH

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Customer 146
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107
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Moviepilot Goes Native, Bets On LA, US Market

socalTECH

Moviepilot , the online film review and publishing site led by Tobias Bauckhage, has sold off its German website, moviepilot.de , to French publisher Webedia. The sale netted the company $20M, which it will use to fund its U.S. The move puts the company''s focused squarely on its Los Angeles operations.