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SEPTEMBER 28, 2014

It’s what signals to existing investors how quickly their teams need to be fund raising and the level of risk the company is facing and also it signals to potentially new investors both how quickly you need to raise (ie you have less leverage if you’re in a rush) as well as how much cash you’ll need if they fund you.

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I spent nearly a decade building software for large companies and then advising companies on the same. Most of them are completely mundane such as choosing which: bank, office space, 1-year lease vs. 2-year lease, logo, URL, pricing structure or which VC. If you’re not then you’re not trying hard enough.

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StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. the Rubicon Project The Journey Startup 6.0: Visit StrongMail Website Startup 4.0: Zondigo, Inc.

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