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I've worked with several businesses that were essentially based on driving traffic via searchengineoptimization (SEO). I just saw a Forbes article talking about Google Hell - getting placed in the secondary index. It doesn't prevent Google Hell, but it certainly reduces the chances.
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organicsearch, and use SEO to raise your ranking. Paid searchengine ranking (PPC) is just buying advertising for your business.
Paid searchengine ranking (PPC) is buying advertising for your business from Google or another searchengine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. This is NOT the same as SearchEngineOptimization (SEO).
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