SoCal Tech Calendar

NOVEMBER 14, 2009

Friday, November 20, 2009 -- PPC 2.0  How the latest unique-to-Google tools will turbo charge your paid search results. Whats new in Google PPC can save you time and money  and boost your paid search results.

PPC 100

PPC Paid Search Google Tool 100

Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. Yes, Google won.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war. That gave Google a huge cost advantage.

Competition 350

Competition Idealab Product CitySearch 350

socalTECH

NOVEMBER 19, 2008

ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., ReachLocal's paid search ads are placed in Google, Yahoo!, MSN, and other search engine, to generate leads for local businesses.

ReachLocal 124

ReachLocal Woodland Hills Paid Search Yahoo 124

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Google had huge destination traffic. Google monetized this with AdWords (ads on their home page).

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

JULY 29, 2009

Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

InfoChachkie

NOVEMBER 3, 2014

As noted in this recent Wall Street Journal article, Google has begun requesting that merchants include rating and review data to ensure that the efficacy of their search results. However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

InfoChachkie

MAY 14, 2012

Tim Cadogan, chief executive officer at OpenX and a marketing technology veteran, shared the following observation, “Over the past fifteen years, I’ve seen a number of disruptive innovations in digital advertising technology, including both the creation of paid search and the evolution of the real-time display space.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

AUGUST 8, 2016

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Both Sides of the Table

SEPTEMBER 28, 2013

Your parents want to know why on Earth you’d leave a job at Google. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. All of a sudden you know you’re going to be judged. “Honey? Aren’t they worth billions of dollars?”

Startup 417

Startup Course Venture Capital Writing 417

InfoChachkie

JULY 14, 2011

Leading advertising networks like Commission Junction, LinkShare, Google Affiliate Network, ShareASale and many others license our platform to help their advertisers and publishers easily create, manage, track, and optimize call-based advertising campaigns.”. They understand performance marketing and want to spend more of their budget on it.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

MARCH 10, 2017

Once you get past Facebook, Google, Apple, Amazon, and maybe Yelp and Bing, you've counted for 90 percent of all interaction. If you ask Siri for where to get skinny legs jeans, or ask Google Maps for where to get a vegan burrito, they try to give you the best recommendation.

Google 127

Google Paid Search Mobile Activity 127

socalTECH

FEBRUARY 24, 2010

It's an extremely valuable service, and we're paid through various commercial relationships--Google AdSense, major affiliate networks, or direct relationships with individual brands and retailers. At the end of the day, what we do is create demand and pass that in the form of a lead to someone.

Content 165

Content Demand Sites Media 165

Startup Professionals Musings

OCTOBER 3, 2012

You have to be found and favored by search engines. Search engines. like Google. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96

SoCal CTO

OCTOBER 5, 2010

Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Google, and Facebook. That crazy chicken. Burger King’s brave new world. Yes we can!

Startup 191

Startup Product Technology Venture Capital 191

Startup Professionals Musings

NOVEMBER 12, 2013

You have to be found and favored by search engines. Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Engage your audience with social media.

Social Media 93

Social Media Content Startup Web 93

socalTECH

NOVEMBER 14, 2019

Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. The challenge is, all of their data is in the cloud, spread across all different systems, and those systems don't talk to each other.

Startup 113

Startup Platform Commerce San Diego 113

SoCal Delicious

NOVEMBER 16, 2012

Headed by famed Google AdSense creator Gil Elbaz, Factual has created a massive, cloud-based repository for data on geolocated. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. Jason Lehmbeck, the.

Southern California 66

Southern California Software Artificial Inteligence Companies 66

Jason Nazar

NOVEMBER 1, 2015

For startup entrepreneurs, you can also track these metrics with Google analytics. Paid Product Metrics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5).

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

MAY 1, 2016

For startup entrepreneurs, you can also track these metrics with Google analytics. Paid Product Metrics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5).

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

DECEMBER 2, 2009

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.

Custom 164

Custom Customer Advertising SEM 164