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53 Questions Developers Should Ask Innovators

TechEmpower

” or “Are you developing for desktop, tablet, mobile, or all three?” Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Who’s helping you with fundraising? Fulfillment?

Develop 520
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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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How Nix Hydra's Egg Baby Cracked The Code For Female Gamers

socalTECH

However, Egg Baby--the title from newly funded Nix Hydra (www.nixhydra.com)--seems to have cracked the code for how to get new, young, female consumers to become game players. Lina Chen: Nix Hydra makes mobile games for the young female demographic. Most of the reviews rant about how cute the game is, so they probably like that too.

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5 Marketing Software Tools Every Business Should Have

Inverted Software

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. Hootsuite helps you publish and track content by connecting to all of your social media accounts. Here is our list: Hootsuite.

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How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. Where do you fit into the mobile ad market? Since the iPhone in 2007, we are seeing that mobile is taking over, and what we were doing was not as relevant.

Hollywood 100
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What You Missed On Your Holiday Vacation, SoCal Technology Edition

socalTECH

In the latest roundup of fundings (big few weeks for San Diego, apparently): PatientSafe Solutions ($20M, San Diego, mobile health). Independa ($5M, San Diego, software for senior independence). TapIt Media acquired for $23M by Phunware. 9 Ways socalTECH Can Help You With Your New Year's Resolutions.

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Callaway and Uber Partner | The Next Wave In Event Transportation

Tech Zulu Event

However due to much controversy and competition, the same hasn’t played true while at large events (*cough* SXSW ). Few have tried in recently months with little success; generally due to city regulations on competing with the local taxi services, but Callaway’s social and brand presence should help this be success.