Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Project the future.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

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Social Media Media Startup Social Network 115

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

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Social Media Media Startup Tips 108

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

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Social Media Media Startup Blogging 95

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Social Media Media Tool Startup 99

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Social Media Media Marketing Social Network 104

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre social media world at helping figure out who was driving your traffic. to track all of my social media sharing behavior.

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Social Media Google Media Marketing 292

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Social Network 88

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Project the future.

Social Media 69

Social Media Media Metrics Satisfaction 69

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

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Social Media Demand Activity Marketing 235

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. He ends by looking at how this might help startups in the room.

CTO Hire 175

CTO Hire Startup Metrics eHarmony 175

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal.

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Southern California TechEmpower Technology Council Metrics 150

SoCal CTO

JANUARY 20, 2009

The bottom line is that Los Angeles Tech is trying to help find and navigate that content. One of the more interesting new features is that the site now takes into account social signals. To be clear Los Angeles Tech is a jump off point. The content comes from other places.

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Los Angeles Angel Mixergy Tech Coast Angels 150

SoCal CTO

OCTOBER 22, 2009

Cliff's feedback: Your idea of "Visible Networking" can help people take the "glad to meet you" networking to the next level -- "glad to know you" relationships. For example, I think that looking at Startup Metrics and the implications around that would be a really interesting conversation.

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Los Angeles Networking Angel Blogging 150

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Should Tech Giants Stop Trying to Make Social Commerce Happen? By some metrics, certainly not.

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Social Media Startup Commerce News 127

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! Leveraging LLMs to help users fill in text, whether it’s by providing starter content, samples, or highly personalized tips, makes their lives easier. Now that AI is here to help, every textbox is an opportunity to help a customer through the challenge.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. You could just outspend. You could use brute force to get the word out. It is to out friend.

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Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

JANUARY 17, 2022

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. Less is more.

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Startup Social Media Metrics Custom 144

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Quantification: big data, bigger results, and controls.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. Help people know more, so they can do their job better.

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Customer Custom Social Media Metrics 140

Startup Professionals Musings

DECEMBER 13, 2019

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Poor communication and visibility from the top.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

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Social Media Startup Tool LAMP 203

Startup Professionals Musings

NOVEMBER 28, 2020

Establishing your brand with interactive social media. Early customer feedback will position your solution, and help you make pivots before critical time and money are lost. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

Tips 161

Tips Startup Social Media News 161

SoCal CTO

NOVEMBER 10, 2009

However, on the other hand, some ideas are more sensitive than others especially in the development phase, and an entrepreneur should be careful to disclose the idea only to those in whom he/she has a reasonable level of trust and who are genuinely in a position to help the company. How did it help you? It sounds interesting.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

AUGUST 31, 2020

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. Help people know more, so they can do their job better.

Social Media 128

Social Media Metrics Custom Customer 128

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. He told us how important it is to empower our team to make decisions that will help achieve company goals. Noah has what I believe he called “Thank You metrics”.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

MAY 12, 2021

If marketing is not your thing, then you need to find a partner or outside expert to help you. Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

MAY 31, 2015

Virtual living: the rise and growing dominance of social media. As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Quantification: big data, bigger results, and controls.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

AUGUST 1, 2021

You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. You can’t build a great company without help. Data – Define a handful of key metrics to free you from managing personalities, egos, subjective issues, emotions, and intangibles.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

socalTECH

NOVEMBER 30, 2016

How do you make sense of all that data and actually help it to drive business decisions? Pasadena-based UberMedia (Www.ubermedia.com) is taking that data, and sorting through it to help businesses. We also work with companies doing measurement of marketing campaigns and store visits. Gladys Kong: For instance, location data.

Advertising 100

Advertising Mobile Social Media Startup 100

Tech Zulu Event

JULY 20, 2012

Social Media brings that to the forefront again because we’re [again] interested in the one to one interaction which was so terribly important back in the 80′s when companies were trying to optimize service.” In terms of UX, Reiss says that right now everyone is focused on social media.

Social Media 101

Social Media Design Los Angeles Media 101

Startup Professionals Musings

NOVEMBER 11, 2019

Virtual living: the rise and growing dominance of social media. As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Quantification: big data, bigger results, and controls.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 96

Marketing Metrics Social Media Content 96