Startup Professionals Musings

FEBRUARY 18, 2018

Outsourcing your core competency does not work. Young high-tech startups are at constant risk of forgetting that they actually need to sell the wonderful technology they invented. The combination of technical insight, founder authority, and sales experience is a hard-to-beat advantage in a competitive market.

Technical Advisors 57

Technical Advisors Startup Outsource Development High Tech 57

Startup Professionals Musings

JUNE 11, 2014

Outsourcing your core competency does not work. Young high-tech startups are at constant risk of forgetting that they actually need to sell the wonderful technology they invented. The combination of technical insight, founder authority, and sales experience is a hard-to-beat advantage in a competitive market.

Technical Advisors 98

Technical Advisors Startup Outsource Development High Tech 98

Startup Professionals Musings

AUGUST 27, 2016

Should they go after high-tech nerds for partners, or professional technologists? If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. The right answer for a good business partner today is neither of the above.

High Tech 58

High Tech Startup Social Media Entrepreneur 58

Startup Professionals Musings

MAY 15, 2013

This exemplary customer service is just savvy marketing. Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today. I found a good summary of these new expectations in a book recently published by Micah Solomon, “ High-tech, High-touch Customer Service.”

Customer 89

Customer Custom Services High Tech 89

Startup Professionals Musings

AUGUST 20, 2012

The product plan tells your developers what to build, and the marketing team what to market. For software, websites, and high-tech products, this is the “meat” of what you intend to build. Enough detail is required so that someone else can build it without you (outsourcing). Market research.

Product 92

Product Outsource Development Competition High Tech 92

Startup Professionals Musings

MAY 29, 2011

The product plan tells your developers what to build, and the marketing team what to market. For software, websites, and high-tech products, this is the “meat” of what you intend to build. Enough detail is required so that someone else can build it without you (outsourcing). Market research.

Product 93

Product Entrepreneur Outsource Development Competition 93

Tech Zulu Event

SEPTEMBER 27, 2013

At the same time, it’s a smart manufacturing decision, as American-made quality usually stands head and shoulders above outsourced competition. Moto-X by Motorola: Motorola has been a mainstay in the mobile device market since the days of early flip phones. into yogurt, soft serve, and milk shakes.

Technology 104

Technology Google Mobile Outsource Development 104

Startup Professionals Musings

MAY 9, 2010

The product plan tells your developers what to build, and the marketing team what to market. For software, websites, and high-tech products, this is the “meat” of what you intend to build. Enough detail is required so that someone else can build it without you (outsourcing). Market research.

Product 48

Product Outsource Development Competition High Tech 48

Startup Professionals Musings

DECEMBER 11, 2010

When I get funded,” the entrepreneur thinks, “I can build a prototype, hire a development team, go to market, scale more quickly, and beat my competition.” She is a true angel investor, and has helped package and secure funding for many high-tech startup companies in the area. All problems will go away.

Outsource Development 93

Outsource Development High Tech Outsource Startup 93

SoCal CTO

DECEMBER 1, 2010

Build your own Startup Death Clock - A Smart Bear: Startups and Marketing for Geeks , November 1, 2010 A few months ago I created a fun device at WPEngine to focus everyone's attention the most important thing. " 34; To which I say "we don't think we can time markets." If nothing changes, when will you run out of money?

Technical Review 175

Technical Review Startup Product Technology 175

Frank Addante

DECEMBER 22, 2006

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. This is particularly a problem in crowded markets where they are trying hard to differentiate themselves from their competition.

Startup 40

Startup Competition Venture Capital Advertising 40

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113