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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. Here is my case: 1.

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Report: Hulu Hires Guggenheim Partners To Sell Company

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A report Wednesday afternoon says that Los Angeles-based streaming media site Hulu has hired investment banking firm Guggenheim Partners, to advise the firm on a sale. The report from Reuters , citing three sources with knowledge of the matter, said there''s an ongoing auction process for Hulu. READ MORE>>.

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Hulu Pumps Fall Premieres

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Los Angeles-based streaming media site Hulu said today that it is launching its third annual, Fall Premiere effort which will highlight online premieres of primetime television shows. Tags: hulu media online primetime television content. READ MORE>>.

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Hulu Eyes IPO

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Los Angeles-based Hulu , the online video streaming site, is apparently in efforts to file for an IPO, as a long line of Southern California firms heads towards the public markets. According to a report in the New York Times, Hulu is in discussions with investment bankers about pursuing an IPO in the fall. READ MORE>>.

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Hulu Extends Android Rollout

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Los Angeles-based streaming media site Hulu said last night that it has extended its Hulu Plus Android app to run on nine more devices. The Hulu Plus app is free, but it requires a $7.99 a month subscription to Hulu's premium streaming services. READ MORE>>.

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Hulu Loses Daily Show, Colbert Report

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Los Angeles-based streaming media site Hulu.com said Tuesday afternoon that two of the firm's most popular shows, The Daily Show, and The Colbert Report, are being pulled from the site. According to Hulu, Comedy Central has decided to rotate the shows off the service, as of 11:59 p.m. PST on Tuesday, March 9th.

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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. Why is that? That was the only way.

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