Idealab Paid Search Startup 
Both Sides of the Table
MARCH 11, 2011
He created GoTo.com (later renamed Overture) out of a frustration with search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. So he launched a company with exclusively paid search.
Tech.Co
MARCH 5, 2015
Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market.
Both Sides of the Table
APRIL 15, 2010
It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage.
Expert insights. Personalized for you.
350 
Let's personalize your content