socalTECH

APRIL 26, 2010

According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month. Bardon Advisors was founded by Keith Cohn, who was previously President and CEO of Vendare Media, which was backed by Idealab and other venture firms.

CPC 165

CPC Paid Search Marketing Idealab 165

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings).

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

APRIL 15, 2010

Bill Gross is the man responsible for the overwhelming amount of monetization on the web. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Overture sold for $1.6

Venture Capital 271

Venture Capital Capital Google Platform 271