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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better.

Metrics 346
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How Open Should a Startup CEO be with Staff?

Both Sides of the Table

You took the risk to start your company. All of a sudden you know you’re going to be judged. ” Your peer group is envious of your finally doing what they’ve always wanted to do but found it too hard to give up the golden paycheck and predictable future. They can’t wait to hear your brilliant idea.

Startup 417
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Granularity and Consistency of Startup Metrics

SoCal CTO

If you’re a Web-based startup, for example, show me how many unique visitors you think you can get in the beginning, and what you’re using for an estimated conversion rate (buyers to browsers). And it’s surprising how few startup founders think in those terms. Part of those questions are around Startup Metrics.

Metrics 159
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Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

This is part of my ongoing series on Startup Advice. As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. Large companies can be strange sometimes. Sometimes it actually does.

Startup 298
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. One of them is profitability.

Startup 418
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Praying to the God of Valuation

Both Sides of the Table

Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all began praying to the God of Valuation. How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? What happened? There was no money train.

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Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

The idea of “going deep” with customers has always shaped how I think. Shallow and superficial and racing from segment to segment in search of some take up has never been a strong strategic plan for me. I have written this up before if you’re interested – I call it Deflationary Economics. Business Model.

Startup 401