socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! in a Series A funding round, the company said this morning.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

MARCH 6, 2014

If it seems strange to find the inventor of Bitcoin living in the San Gabriel Valley, it''s actually not all that surprising given the area is home to one of the most prominent research universities in the United States, The California Institute of Technology ; NASA''s Jet Propulsion Laboratory ; and the original Internet incubator, Idealab.

San Gabriel 124

San Gabriel La Canada Flintridge CalTech La Canada 124

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! If it worked in the Yellow Pages, why not on the Internet? But obviously Google won the war.

Competition 350

Competition Idealab Product CitySearch 350