Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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Social Media Framework Media Metrics 135

Berkonomics

JANUARY 7, 2016

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. There are tools to inform you when your company name or personal name is mentioned. Be where they are.

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Social Media Media Search Engine Optimization Tool 120

Startup Professionals Musings

APRIL 22, 2020

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

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Social Media Media Ideas Writing 126

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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Social Media Media Marketing Resource 108

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool.

Social Media 100

Social Media Tool Media Santa Monica 100

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. It’s how we inform ourselves these days. ” We inform ourselves through headlines. His article is well worth reading anyways.

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Writing Buzzfeed Social Media Blogging 326

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Social Media Media Tool Startup 99

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. What is Fliptu?

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Social Media Media Social Network Seed Funding 268

socalTECH

JULY 21, 2011

Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. Now, what we've entered is actually Social Media 2.0, Now, what we've entered is actually Social Media 2.0, That was in addition to the social media work I'd done.

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Social Media Zumbox Media Startup 248

socalTECH

SEPTEMBER 1, 2011

An analysis of the most social-media savvy cities, released this week, ranked the City of Ventura as number 4 in its list of cities with the most social companies, based on the social media usage of business people.

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Ventura Orange County Social Media Report 208

Berkonomics

APRIL 21, 2022

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. The post How powerful has new media advertising become?

Advertising 156

Advertising Media Social Media Newsletter 156

socalTECH

MARCH 18, 2014

Irvine-based Bitvore , a startup developing big data and intelligence-gathering software which pulls information from both public and private data sources for businesses, said this morning that it has closed a $4.5M, Series A funding round. The funding was led by serial entreprenur Yuri Pikover, as well as $1M from crowdfunding.

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Software IBM IBM Social Media 227

TechCrunch LA

OCTOBER 19, 2019

Mercedes-Benz car owners have said that the app they used to remotely locate, unlock and start their cars was displaying other people’s account and vehicle information. One Seattle-based car owner told TechCrunch that their app pulled in information from several other accounts.

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Startup Professionals Musings

SEPTEMBER 29, 2022

Every business leader I know is overloaded with data these days, with a wealth of new business tools, social media channels, and countless emails and text messages. Your first challenge is to decide what information and why it is relevant to your business. Filtering: discarding information beyond your capacity.

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Framework Artificial Inteligence Social Media Media 119

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media.

Startup 126

Startup Social Media Entertainment Metrics 126

InfoChachkie

JUNE 16, 2011

In social media, the underlying artifact of the ecosystem is that consumers are following people. What do you think the social media ecosystem will look like in three years and what role will a fully matured Ad.ly I have been monetizing social media for six years. For exact quotes, watch the videos.

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Social Media Platform Media Networking 252

Tech.Co

JANUARY 26, 2024

There are just five days left to enter the digital detox competition set up by Icelandic Yogurt company Siggi’s Dairy, which has pledged to give selected contestants $10,000 to spend an entire month “detoxing” without a smartphone or social media. Get a huge 86% off Surfshark with this special tech.co Should I Digitally Detox Anyway?

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Company Companies Social Media Writing 226

socalTECH

JUNE 14, 2013

It''s almost always difficult to get people to share information about your startup to the world. kennel boarding media social dogvacay photos cute' READ MORE>>.

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Customer Custom Santa Monica Social Media 216

Both Sides of the Table

DECEMBER 3, 2013

Put simply, the amount of public, real-time information that is now being created by hundreds of millions of users and soon billions of objects will change the way every major business, organization or government must operate. ” How can businesses not incorporate information into their marketing and sales funnels? Chris Smart.

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Social Media Yammer Invest Organization 358

TechCrunch LA

JANUARY 3, 2023

” At the time of publication, HACLA’s website appears to be operational but has not yet publicly acknowledged the cyber incident on its website or social media. . “We remain committed to providing quality work as we continue to resolve this issue.” was hit by the Russian-speaking Vice Society ransomware group. . —

Los Angeles 282

Los Angeles Angel Technical Review Social Media 282

socalTECH

APRIL 3, 2013

Redland-based geographical information systems and mapping software developer Esri has tied with social media and location analytics firm Geofeedia , the two announced today. According to the two, the deal will help public safety professionals monitor, analyze, and visualize live emergency data in real time. READ MORE>>.

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Social Media Software Development Media Sites 166

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. no surprise?—?that’s

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Product Platform Advertising Acquisition 424

socalTECH

MARCH 8, 2013

According to Fandango, the new tool takes into account online and mobile traffic around upcoming movies; social media engagement and interactions; and advance ticket sales--all gathered from Fandango's online movie information and ticketing service. Fandango said it will release its list of movies weekly on its site.

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Fandango Social Media Tool Sites 147

socalTECH

AUGUST 1, 2012

Coloft , the co-working space in Santa Monica, said Wednesday that it has launched its own series of seminars aimed at startups, ranging from help on social media, to business development, to pitching investors. Looking for more help to get your startup off the ground? READ MORE>>.

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Santa Monica Social Media Organization Los Angeles 170

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

Web 225

Web Social Media SEO Media 225

socalTECH

AUGUST 20, 2014

Santa Barbara-based Social Intelligence , a developer of software tools which use social media information to uncover compensation and insurance fraud, reported a win with the National Insurance Crime Bureau (NICB). social intelligence crime bureau insurance insurer fraud software identification media socialmedia'

Santa Barbara 147

Santa Barbara Social Media Tool Media 147

TechCrunch LA

MARCH 18, 2019

How did a medium created for sharing data and information turn into such a mixed blessing of questionable information? How did we go from collaboration to competition, from consensus to dissention, from a reliable digital resource to an amplifier of questionable information? We are currently still suffering from those shifts.

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UCLA Social Media Social Network Santa Barbara 253

socalTECH

MAY 30, 2013

The new app, which is available in the iTunes App Store, allows users to access contact information, search for contacts, view details and leads, add tasks and notes, and more. The firm is headed by Jon Ferrara, who helped create the entire category of contact management software before the Internet age, with Goldmine.

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Santa Monica Social Media Activity Software 164

socalTECH

FEBRUARY 22, 2013

Sanguine says that it uses social media and non-profit advocacy to collect blood, which is processed into DNA, RNA, cells, plasma, and serum, to be used in biomedical research. The funding was led by INVENT Ventures and Heliant Ventures.

Seed Funding 157

Seed Funding Sample Funding Research 157

InfoChachkie

JUNE 17, 2014

It should be no surprise that this social media guru has earned over 113,000 authentic Twitter followers. His bonafides are impressive: named by Forbes as a Top 50 Social Media Influencer, cited by LinkedIn as a Top 25 Social Media Market Expert and proclaimed by AdWeek to be a Top 50 Person Re-Tweeted By Marketing Leaders.

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Activity Social Media Startup Mentor 174

socalTECH

OCTOBER 30, 2020

Los Angeles-based Famous Birthdays , which operates a network of sites which provide information about celebrities, social media stars, TV shows, movies, and more, has expanded its service to serve Portuguese speaking countries. According to the company on Friday, its new site is at Famous Birthdays Portugus. READ MORE>>.

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Sites Social Media Media Los Angeles 113

socalTECH

SEPTEMBER 24, 2014

What happens when you apply big data and computer science to digest all of that social data being fed into Twitter and other social platforms--and cross match that to location information? Our mission is to organize all of the world''s real time location information. What is Tilofy about?

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USC Southern California Organization UCLA 236

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.

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Social Media Demand Activity Marketing 235

socalTECH

JANUARY 27, 2015

Snapchat launched its new tool on Tuesday, saying that its new feature is a collaboration with "world-class leaders in media" to put the "narrative first"--tapping into the knowledge of professional editors and artists. snapchat news information social media socialmedia discovery publisher publishing' READ MORE>>.

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Snapchat News Social Media Venice 100

SoCal CTO

JANUARY 5, 2011

Berkonomics , November 29, 2010 Rice Alliance IT/Web 2.0 Forum December 9th Lineup - Startup Houston , November 27, 2010 When to step on the gas and go for it?

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Startup Venture Capital Blogging CTO Coach 378

socalTECH

SEPTEMBER 29, 2014

Aggregage''s software helps automatically create topic-specific websites drawn from the content of bloggers and others, using social media activity and other information to shape the aggregated content. Aggregage, which is led by Robert Flynn, said the new site aggregates content from over 60 industry through leaders.

Social Media 138

Social Media Content Sites Los Angeles 138