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Social Media for Service Professionals

SoCal CTO

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Subscribe the the RSS feed for each of these. This is that post. Value of Blogging I started the presentation talking about the value of blogging.

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Using Social Media To Deal With Customer Trolls

InfoChachkie

However, rather than ignore discontented customers, Tige does a masterful job of crafting rebuttals that are informative, appropriately deferential and amusing. . Clearly, the relative degree of informality should be consistent with your company''s marketing "voice." Tige Young''s social media missives. Share and Enjoy.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. When we look at Twitter we’re following friends or people from whom we want to know more information.

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Top 120 Startup Posts for 2010

SoCal CTO

Berkonomics , November 29, 2010 Rice Alliance IT/Web 2.0 Forum December 9th Lineup - Startup Houston , November 27, 2010 When to step on the gas and go for it?

Startup 378
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. Social Networking goes Real Time: Twitter. So this combination of following people you found interesting who share links drove a sort of “news exchange&# that mimicked many of the features of RSS readers except that it was curated by other people! Twitter is much more.

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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Provide all this information in an About page. Some folks like websites and blogs, and others prefer RSS feeds, email lists, Facebook pages, and Twitter feeds. You need a blog and social media interaction to keep your content fresh and responsive to the market. Craft an “About” page. Help visitors navigate.

Customer 160
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

They did it by creating a blog, discussion board and hub for eCommerce advice and information. Much of my traffic is through referring websites and/or social media. Social media is ephemeral. That way people who want to get your blog by RSS and/or email can do so. Blog on that topic. Some search.

Blogging 373