Remove Invest Remove Marketing Remove Metrics Remove Snapchat
article thumbnail

7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy. Do your homework before you begin.

article thumbnail

Why You Need to Ring the Freaking Cash Register

Both Sides of the Table

The minute you try to monetize now they have metrics with which to beat you up and say you’re business has limitations.” ” Case in point: Facebook, Twitter, Tumblr, SnapChat. Delaying going out of business gives you way more chances at product / market fit than any other strategy I know of. The market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Be targeted in marketing and lead generation.

article thumbnail

Who Should be on Your Startup Board?

Both Sides of the Table

In 2019 market conditions often are such that founders retain control of the board through the A-round, usually in a 2–1 (common to investor) ratio but sometimes it’s 3–2 (common to investor). If your metric move immediate up-and-to-the-right? I’ve outlined above why I think boards are important so I won’t repeat it here.

Startup 236
article thumbnail

Porter: Mobile Chores | The Constant Hustle and LA Tech, Interview with CEO Matt Lucido

Tech Zulu Event

Which I have shown to do, but anybody who invests in tech, invests in team. My every day is trying to fundraise, reaching, re-reaching out, and trying to keep people updated with metrics. We are totally bootstrapped, so I don’t have a lot of marketing dollars to spend. It’s a huge challenge for me.

article thumbnail

LA TECH SUMMIT Celebrates Los Angeles’s Phenomenal Growth

LATechDigest

Speakers included Mayor Eric Garcetti , Snapchat influencer Jake Paul (fresh off his 60 Minutes appearance), Loot Crate cofounder Chris Davis (whose company just topped the Inc 5000), and early Snapchat & Riot Games / SF-based investor Peter Lasky. — LATech Digest (@LATechDigest) October 25, 2016.