When Intent And Content Align, Online Ads Suck A Whole Lot Less
InfoChachkie
MAY 14, 2012
When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! and Overture Services. It has developed a service akin to DataPop’s, focused primarily on dynamically increasing the relevancy of website content.
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