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Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies. Sure we still get excited and animated about a new JavaScript library, a new CSS trick, a new device, or a new data store. We love technology, but.
Set aside 5 minutes, get your cut and paste skills ready and prepare to collect analytics data via the 2 lines or so of JavaScript provided by Google with your account. Good tip: Avoid the long and confusing URLs and use a URL shortener like bit.ly You need to have goals to measure against. to buy my eBook”. Track your inbound traffic.
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