Journal Marketing Paid Search 
Jason Nazar
MAY 1, 2016
Paid Product Metrics. The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Conversion Rate. Cost Per Vistor.
Jason Nazar
NOVEMBER 1, 2015
Paid Product Metrics. The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Conversion Rate. Cost Per Vistor.
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InfoChachkie
NOVEMBER 3, 2014
Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.
From the Venture Trenches
APRIL 19, 2013
Blodget’s story provides a great insight into the changing landscape of the three world’s that intersect at Blodget’s desk: financial analysis, on-line magazines and journalism. Blodget says that “the key difference” between judging companies on Wall Street and in journalism “is that, on Wall Street, I was viewed as a financial adviser.”
From the Venture Trenches
APRIL 19, 2013
Blodget’s story provides a great insight into the changing landscape of the three world’s that intersect at Blodget’s desk: financial analysis, on-line magazines and journalism. Blodget says that “the key difference” between judging companies on Wall Street and in journalism “is that, on Wall Street, I was viewed as a financial adviser.”
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