Journal Marketing Paid Search 
InfoChachkie
NOVEMBER 3, 2014
Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.
Jason Nazar
NOVEMBER 1, 2015
Paid Product Metrics. The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Conversion Rate. Cost Per Vistor.
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Jason Nazar
MAY 1, 2016
Paid Product Metrics. The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Conversion Rate. Cost Per Vistor.
From the Venture Trenches
APRIL 19, 2013
Blodget’s story provides a great insight into the changing landscape of the three world’s that intersect at Blodget’s desk: financial analysis, on-line magazines and journalism. Blodget says that “the key difference” between judging companies on Wall Street and in journalism “is that, on Wall Street, I was viewed as a financial adviser.”
From the Venture Trenches
APRIL 19, 2013
Blodget’s story provides a great insight into the changing landscape of the three world’s that intersect at Blodget’s desk: financial analysis, on-line magazines and journalism. Blodget says that “the key difference” between judging companies on Wall Street and in journalism “is that, on Wall Street, I was viewed as a financial adviser.”
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