InfoChachkie
NOVEMBER 3, 2014
As noted in this recent Wall Street Journal article, Google has begun requesting that merchants include rating and review data to ensure that the efficacy of their search results. However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search.
From the Venture Trenches
APRIL 19, 2013
Blodget’s story provides a great insight into the changing landscape of the three world’s that intersect at Blodget’s desk: financial analysis, on-line magazines and journalism. Blodget says that “the key difference” between judging companies on Wall Street and in journalism “is that, on Wall Street, I was viewed as a financial adviser.”
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From the Venture Trenches
APRIL 19, 2013
Blodget’s story provides a great insight into the changing landscape of the three world’s that intersect at Blodget’s desk: financial analysis, on-line magazines and journalism. Blodget says that “the key difference” between judging companies on Wall Street and in journalism “is that, on Wall Street, I was viewed as a financial adviser.”
Jason Nazar
NOVEMBER 1, 2015
For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). This piece originally appeared in the Wall Street Journal: [link]. Customer Acquisition Cost / Cost Per Acquisition .
Jason Nazar
MAY 1, 2016
For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). This piece originally appeared in the Wall Street Journal: [link]. Customer Acquisition Cost / Cost Per Acquisition .
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