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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. The ability to get inches in major journals (NY Times, WSJ, The Economist) as well as your industry trade journals and tech blogs in invaluable.

Startup 349
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The Silent Benefits of PR

Both Sides of the Table

When you eventually want your home run coverage in the Wall Street Journal or are trying to convince Good Morning America to have you on their show – the first thing the journalist or executive producer will do is Google you. So does the enemy who is fighting for the customer to choose another vendor. Give your champions ammunition.

Press 415
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Should Startups Announce Their Funding?

Both Sides of the Table

I will add to this as I write more in the coming weeks on the topic. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever. ” Funding IS the story. Funding is news.

Startup 355
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Interview with Tom Grasty, Stroome

socalTECH

My partner is a documentarian and reports for the New York Times, Time, and Newsweek, and was given a story to write about for the New York Times, about the sounds that fish make , for their Science section. We saw that we had traction in the journalism and news organization marketplace, so we concentrated on that area. READ MORE>>.

Journal 187
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Here’s How to Do PR on a Budget

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.

Press 319
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. And of those 35 people.

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Five Ways To Maximize The Value Of Your Startup Experiences

InfoChachkie

Journal or Blog – Writing about your experiences will force you to be contemplative and thoughtful. Journal or Blog – Writing about your experiences will force you to be contemplative and thoughtful. It will also allow you to refer back to past experiences without risking an erroneous decision based on a false memory.

Startup 206