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It was driven by the introduction of open-source software, most notably what was called the LAMP stack. They started by offering cloud storage (S3) on a super cheap, pay-as-you consume basis. Open-Source Software & Horizontal Computing. The first major change in our industry was imperceptible to us as an industry.
Especially when there are things like: Amazon S3 / EC2 / AWS outage this morning. Some other points - LAMP,Net, Java - doesn't make much difference. Compared cost there vs. second company that raised $500K and used S3 and other platforms. In second venture - compared Salesforce.com vs. S3 - as platform.
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