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I would take all of the one-on-one conversations that I have with entrepreneurs from the things I’ve learned and just write them up for anybody to read. It might be a VP of Sales, Marketing or Technology. It might be a VP of Sales, Marketing or Technology. Or it may just be a junior programmer, sales rep or accountant.
Writing specialists. Whether you are in manufacturing or software, you need experienced writers who can document your latest technology, write patents, and efficiently manage the multitude of data formats required by printing companies and advertisers. The days when these roles were stable careers for company employees are gone.
We write checks from $500K to a million dollars, and we like to fund engineers turned entrepreneurs. It's not necessarily to be the sales person, but to be able to sell me on the vision. We had to do a reduction-in-force and layoff early in our career, and I thought we were done. I wanted to be part of that. We had ups and down.
Of course, you can’t predict everything, but writing down what you know will identify existing problems sooner, and allow other team members to help. Seasonal sales fluctuations eat cash. Fluctuating sales means more inventory is required to cover the ups and downs. You can be on budget, and still run out of cash.
Writing specialists. Whether you are in manufacturing or software, you need experienced writers who can document your latest technology, write patents, and efficiently manage the multitude of data formats required by printing companies and advertisers. The days when these roles were stable careers for company employees are gone.
Of course, you can’t predict everything, but writing down what you know will identify existing problems sooner, and allow other team members to help. Seasonal sales fluctuations eat cash. Fluctuating sales means more inventory is required to cover the ups and downs. You can be on budget, and still run out of cash.
I had a sales force when I was at SkyPipeline, selling telecom, networking, and broadband wireless products. We went from $9M in sales to $624M in sales in eighteen months, and sold out at 19x EBITDA. I don't know if you've read my book, but I started my career writing trading systems in a software company.
Writing specialists. Whether you are in manufacturing or software, you need experienced writers who can document your latest technology, write patents, and efficiently manage the multitude of data formats required by printing companies and advertisers. The days when these roles were stable careers for company employees are gone.
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