Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

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Marketing Advertising Resource Social Media 266

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

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Artificial Inteligence Marketing Press Resource 240

Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

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Marketing Metrics Education Resource 156

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! Image Credits: TechCrunch.

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Marketing Newsletter Technical Review News 246

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

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Marketing Buzzfeed Guide Platform 166

TechCrunch LA

OCTOBER 28, 2020

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Brands can typically fill their open positions in as little as 48 hours, the company said.

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L.A. Business Journal

NOVEMBER 15, 2021

s market value doubled to about $4.7 billion over the last couple of weeks with investors reacting positively to the Sawtelle-based EV charging station network’s quarterly results along with news of expanded collaboration with General Motors Co. and Uber Technologies Inc.

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Marketing News Technology 244

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

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TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job. “Videos are powerful — just imagine if marketers can send emails with talking human avatars instead of plain text.”

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Generative AI Marketing Artificial Inteligence Template 182

Berkonomics

MARCH 31, 2022

The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. Revert to “old school” marketing.

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SoCal Tech Calendar

AUGUST 10, 2021

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market. Biocom California.

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Marketing Study Organization Resource 100

socalTECH

APRIL 15, 2021

Los Angeles-based FloQast, which develops workflow automation software for the accounting industry, says it has named a new Chief Marketing Officer. Birce was most recently Chief Marketing Officer at Vendavo, and prior to that was at Lumension Security. FloQast has been in expansion mode.

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socalTECH

OCTOBER 1, 2021

Santa Barbara-based Well Health, a developer of digital health software, said this week that it has named Robin Hackney as the company's Senior Vice President of Marketing. Hackney was most recently Chief Marketing Officer at FairWarning, which was recently acquired by Imprivata.

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socalTECH

SEPTEMBER 30, 2021

Los Angeles-based online invitations service Evite said this morning that it has appointed two new executives, adding Thanh Khuu as Chief Technology Officer and Karen Graham as Vice President of Marketing and Brand. Both report directly to Evite CEO Victor Cho.

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socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

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AllTopStartups

AUGUST 25, 2023

Whether you’re looking to increase your revenue or improve your brand recognition, finding the right marketing campaign ideas is critical. … The post Ideas For Marketing Campaigns That Will Interest Consumers appeared first on AllTopStartups. Start by developing goals that are specific, measurable and achievable.…

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socalTECH

SEPTEMBER 3, 2020

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions.

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Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

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Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

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Customer Custom Marketing Social Media 168

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

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Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

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Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. But for many other innovative startups in emerging markets where shocks are frequent, a focus on sustainability and the longer view are more key to success.

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Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

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socalTECH

JULY 23, 2021

Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. Zevia sells zero calorie soda to the consumer market, and uses stevia instead of sugar as a sweetener. The company priced at $14.00

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Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

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Marketing Resource Training Startup 116

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Marketing Framework Social Media Media 127

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

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Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

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Marketing Social Media Advertising .Net 120

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

L.A. Business Journal

AUGUST 24, 2020

TikTok is ramping up its marketing efforts in the face of a potential ban in the United States and data security investigations in Europe.

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Marketing 130

socalTECH

MAY 21, 2019

Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company.

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TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

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socalTECH

AUGUST 3, 2020

Goleta-based gallium nitride (GaN) power semiconductor developer Transphorm announced this morning that it has launched into the public markets, via the Over-The-Counter (OTC) market. The move is somewhat unusual for a technology startup here, where the OTC market is mostly eyed with suspicion.

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Marketing Google Capital Funding 124

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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Marketing Press Blogging Startup 389

SoCal Tech Calendar

AUGUST 20, 2018

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. See [link] (more)

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socalTECH

MARCH 12, 2021

For our Insights and Opinions section today, we have an article from Tony Cristiano of Pivotal Arc, talking about 3 Steps to Software Market Entry Success. So, you want to leverage your software or tech offerings to expand in an adjacent market. What is your initial target market niche? What is your initial target market niche?

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