socalTECH

OCTOBER 9, 2019

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

Metrics 140

Metrics Platform El Segundo Snapchat 140

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Set specific objectives, budgets, and metrics for each one. every month.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Be targeted in marketing and lead generation.

Social Media 56

Social Media Pricing Technical Review Demand 56

Tech Zulu Event

DECEMBER 13, 2013

My every day is trying to fundraise, reaching, re-reaching out, and trying to keep people updated with metrics. We are totally bootstrapped, so I don’t have a lot of marketing dollars to spend. We’re sort of figuring out our short-term marketing strategy that will hopefully morph into our long-term strategy. ML: I do.

Technical Review 87

Technical Review Mobile Startup Los Angeles 87

LATechDigest

OCTOBER 26, 2016

Speakers included Mayor Eric Garcetti , Snapchat influencer Jake Paul (fresh off his 60 Minutes appearance), Loot Crate cofounder Chris Davis (whose company just topped the Inc 5000), and early Snapchat & Riot Games / SF-based investor Peter Lasky. — LATech Digest (@LATechDigest) October 25, 2016.

Snapchat 40

Snapchat Lootcrate Riot Games Downey 40