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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 256
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Interview with Matt and Amanda MacNaughton, PromoJam

socalTECH

What's the best way to get the word out about your brand on social media? For a number of high profile brands, it's by using the software and services of Los Angeles-based PromoJam (www.promojam.com), which just announced a round of funding to accelerate it efforts last week from Golden Seeds and the Band of Angels. What is PromoJam?

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Interview with Tobi Bauckhage, Moviepilot

socalTECH

How do a bunch of German moviemakers end up in Los Angeles, running a site helping studios to market and promote their films via their venture backed startup? We work with studios to understand those early audiences, and give them feedback on social marketing and making their marketing more effective.

Startup 164
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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. positions on its site, ranging from software, sales, marketing, to finance. apps, and more, it continues to be a major force in automotive information and services. The now-public.

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Smart Startups Don’t Try To Satisfy Every Customer

Startup Professionals Musings

Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly. Use interactive social media and targeted marketing to go after the customers that you want and need. Help them find that new provider.

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Interview with James Citron, Mogreet

socalTECH

This morning, Los Angeles-based Mogreet (www.mogreet.com) announced it had raised a Series B funding round for the firm's mobile greeting services. We caught up with James to hear more about the company, how he managed to get funding even in this economy, and his view on the mobile market. James Citron: Absolutely.

Mogreet 133
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Digiday Mobile: The Future Of Mobile Media Live

Tech Zulu Event

Discover the what the future holds for you and this game changing media platform. How can marketers interact real-time with the hard-to-reach youth demographic? Where should marketers and investors place their bets? And how does the mobile ecosystem compare with the early days of interactive marketing via PCs?

Mobile 40