Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307

Marketing Technical Review Startup Tool 307

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Custom 271

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. There’s an answer for that. Adapt (again)! Positioning'

Marketing 176

Marketing Metrics Education Resource 176

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

socalTECH

JANUARY 23, 2015

Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. Ninja Metrics says that its software helps provide a precise measurement of how users influence each other and how much that influence is worth, via its own "Social Value" score.

Metrics 100

Metrics Mobile Tech Coast Angels Advertising 100

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Where’s the mystery (see Matching Algorithm )? Other types of users?

Development 396

Development Develop Startup SEO 396

Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

Marketing 156

Marketing Metrics Education Resource 156

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Where’s the mystery (see Matching Algorithm )? Other types of users?

Development 384

Development Develop Startup SEO 384

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. Walter Delph: Marketers are still figuring this out. It''s so business marketers can justify their spending.

Social Media 237

Social Media Advertising Media Metrics 237

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? Email readers, continue here.]

Metrics 239

Metrics Startup Marketing Demand 239

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Establish and evaluate metrics at multiple levels. Now is the time to take a hard look at your own operation.

Marketing 162

Marketing Social Media Metrics Custom 162

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Did the eyeballs suddenly disappear? But, when the bubble burst in 2000, most of us quickly grew up.

Metrics 296

Metrics Sites Advertising Web 296

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence.

Email 120

Email Marketing Web Mobile 120

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Custom Customer Outsource Development 133

Both Sides of the Table

JUNE 4, 2013

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. In my opinion no amount of clever marketing or chest beating at conferences can create a market if you don’t have an amazing product to begin with.

Startup 401

Startup Custom Customer Technical Review 401

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. With a singular focus on building unicorns, very rapid growth has been a key metric. Target a global market rather than a local from day one.

Capital 138

Capital Marketing Ideas Venture Capital 138

Both Sides of the Table

OCTOBER 6, 2010

And they’re easy to remember because they all begin with an M: management, market, money and above all else momentum. That might work for $50-100k but less likely for $3m unless you’re a seasoned entrepreneur, known to the VC, have some metrics that work in your favor or have built something the VC believes to be truly unique.

Startup 360

Startup Venture Capital Invest Slides 360

Berkonomics

FEBRUARY 20, 2014

The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market. I can’t recall any of my companies hanging onto its original plan after some level of consumer feedback.

Startup 245

Startup Summary Metrics Class 245

TechEmpower

JULY 24, 2023

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? Who are the other stakeholders involved? Ads, Viral/Social, SEO)?

Develop 520

Develop Development Technical Review SEO 520

TechCrunch LA

MARCH 19, 2021

As the City of Angels looks to improve its ability to provide accountability and metrics on its contribution to climate change, it could do worse than look at the standard that’s been set by New York City.

Los Angeles 192

Los Angeles Marketing Study Angel 192

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. And figuring out who is referring your traffic is a very important part of determining how you allocate your marketing budgets. This happens with other marketing campaigns, too.

Social Media 292

Social Media Google Media Marketing 292

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Set specific objectives, budgets, and metrics for each one. every month.

Marketing 96

Marketing Metrics Social Media Content 96

Both Sides of the Table

SEPTEMBER 18, 2014

There were no metrics. Him: On metrics. It’s simply what a market is willing to pay based on a future belief that your company will grow and non-linear rates and be worth much more in the future. If we priced it based on any metrics your company would likely be worth less than 7 figures at your A round.

Venture Capital 417

Venture Capital Capital Pricing Doc 417

Startup Professionals Musings

JANUARY 11, 2023

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Avoid the tendency to fix blame and look for excuses. Failure to learn.

Marketing 119

Marketing Metrics Demand Statistics 119

SoCal CTO

DECEMBER 9, 2009

How will you be taking this to market? What are your key Startup Metrics ? Yes, a lot of these questions are partially answered in a business plan / presentation deck / marketing plan. Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators? SEO for Startups )?

Software Development 292

Software Development Develop Development Startup 292

Both Sides of the Table

MARCH 3, 2013

Let me start by saying that Clayton is one of the most influential people on my thoughts about markets that led to both the concept behind my first startup and my main theses in investing. We spoke about what succeeds early in technology market evolutions. As markets grow, the more open and modular systems win.

Venture Capital 403

Venture Capital Education Offshore Outsource Development 403

Both Sides of the Table

DECEMBER 27, 2011

As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you. If you have a market lead then raising capital and making investments now will help you as others enter the market. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I can’t control the market. Private markets for stocks are the opposite.

Startup 336

Startup Pricing Technical Review Marketing 336