SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

FEBRUARY 23, 2007

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. Early Stage Marketing and Branding – Farida Fotouh.

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Startup Professionals Musings

MARCH 2, 2020

His challenge is to focus on one market, with a specific design, cost, and price. Bill was initially the idea person and technologist, while Steve had the business and marketing experience from Proctor & Gamble to close the business equation. Create a written plan, with target milestones and metrics.

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Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.

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Startup Professionals Musings

SEPTEMBER 1, 2019

Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential. Separate marketing from sales for further leverage. Optimize the total customer experience.

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Startup Professionals Musings

FEBRUARY 4, 2015

Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential. Separate marketing from sales for further leverage. Optimize the total customer experience.

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Startup Professionals Musings

NOVEMBER 4, 2019

I recommend a ten-slide pitch to start, reviewed by friends and advisors, to be expanded to a ten-to-twenty-page business plan with opportunity sizing, cost and price details, competitors, marketing and sales strategy, financial projections, and resources required. Prepare your marketing story for customers and investors.

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SoCal CTO

MARCH 5, 2007

However, Elgg could power 100,000 networks and it would make no difference - there is no revenue stream as we give everything away under a GPL license. One of his companies - Gluecode - was sold to IBM for a pretty good price. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?

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SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?

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Startup Professionals Musings

FEBRUARY 2, 2015

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers. Well-articulated goals and metrics.

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Startup Resource Entrepreneur Metrics 109

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Marketing, sales, and partners.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

SEPTEMBER 13, 2017

Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential. Separate marketing from sales for further leverage. Optimize the total customer experience.

Startup 56

Startup Sales Metrics Guide 56

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?

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InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Most companies have a roadmap describing what they’re planning to build, deliver or market. We have had to take sub-market salaries.

Venture Capital 115

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Startup Professionals Musings

NOVEMBER 3, 2013

Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential. Separate marketing from sales for further leverage. Optimize the total customer experience.

Sales 96

Sales Metrics Startup Entrepreneur 96

SoCal CTO

FEBRUARY 28, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?

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SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?

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Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Marketing, sales, and partners.

Competition 116

Competition Metrics Startup Sales 116

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?

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SoCal CTO

FEBRUARY 17, 2007

Sometimes, Ill use LinkedIn to contact my network, but mostly I still just go to their profile and email them. When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great.

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SoCal CTO

MARCH 20, 2007

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

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SoCal CTO

FEBRUARY 27, 2007

He was asked about how you get a network business going - and it was extremely challenging. One of the things that Greg Forgatch (the original CEO) should be credited with was testing many different marketing approaches until he found the ones that worked. Early Stage Marketing and Branding – Farida Fotouh.

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?

Los Angeles 150

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SoCal CTO

MARCH 12, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?

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SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Early Stage Marketing and Branding – Farida Fotouh.

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Startup Professionals Musings

MARCH 30, 2016

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers. Well-articulated goals and metrics.

Startup 59

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SoCal CTO

FEBRUARY 20, 2007

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Probably the biggest drawback of Los Angeles is the distance and traffic that makes networking more difficult.

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SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Los Angeles Social Media Starters What is Visible Networking?

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socalTECH

JUNE 13, 2011

Our marketplace is organized like a used item marketplace, like Amazon or eBay, or Craiglist, in that a seller lists an item, picks a cause, and sets a price. Obviously, once we're comfortable with that, the big challenge is marketing KarmaGoat. Before we were up, we started a buzz marketing campaign at UCLA on the theme of goats.

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SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. The level of resumes we get through our LinkedIn networks is top notch. Weve also found that other social networks such as FaceBook and MySpace to have almost no results when it comes to recruitment.

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Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Marketing, sales, and partners.

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Tech.Co

APRIL 11, 2018

users and the over 3 million job positions the professional network fields each month. After, it’s a balancing act for many in the industry, who rely on the same location that’s pricing them out. The Bay Area is holding strong population-wise, but that isn’t the only metric to consider.

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Startup Professionals Musings

JANUARY 17, 2022

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Pick a single metric that is the focus for all growth.

Startup 144

Startup Social Media Metrics Customer 144

Tech Zulu Event

MARCH 25, 2014

Anima Sarah Lavoy – Connect , Geo locational convenience for your social networks. Erin Korogosky – Beckon , Performance management for marketing companies. Erin Chase – Favado , combining price comparisons with grocery shopping. Alex Taub – Social Rank , Twitter metrics and engagement tool.

Entertainment 99

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Tech Zulu Event

FEBRUARY 5, 2014

In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. Of course, when you’re talking about enabling/emerging technologies, as Brock Pierce puts it, “Market timing is critical to success.”

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Tech Zulu Event

JANUARY 30, 2012

Crowd Seats gets you in the crowd for your favorite games with ticket prices 50-90% off face value! We make it trivial to quickly aggregate and monitor your key metrics in real-time! Price: $25 (Early Bird). Demeter Interactive is a digital marketing and communications firm based in Los Angeles, California. to 10:00 p.m.

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