Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. There’s an answer for that. Adapt (again)! Positioning'

Marketing 176

Marketing Metrics Education Resource 176

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Major Phases / Major Features - What are the major features in the major phases for the product? Often this ties to marketing support. Do you transact immediately or on delivery of some product or service? Other types of users? Wireframes?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Major Phases / Major Features - What are the major features in the major phases for the product? Often this ties to marketing support. Do you transact immediately or on delivery of some product or service? Other types of users? Wireframes?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Both Sides of the Table

JUNE 4, 2013

You need to first create a compelling product. Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. You need product / market fit. Product / market fit is everything.

Startup 401

Startup Customer Custom Technical Review 401

socalTECH

JANUARY 23, 2015

Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. Ninja Metrics says that its software helps provide a precise measurement of how users influence each other and how much that influence is worth, via its own "Social Value" score.

Metrics 100

Metrics Mobile Tech Coast Angels Advertising 100

Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

Marketing 156

Marketing Metrics Education Resource 156

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? Email readers, continue here.]

Metrics 239

Metrics Startup Marketing Demand 239

SoCal CTO

FEBRUARY 13, 2013

Investors my tell you that, but what they can look at your product on paper and tell what it does and they will understand if it can be built. Investors my tell you that, but what they can look at your product on paper and tell what it does and they will understand if it can be built. To prove/disprove a hypothesis.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Both Sides of the Table

OCTOBER 6, 2010

And they’re easy to remember because they all begin with an M: management, market, money and above all else momentum. Imagine the “typical&# deal – somebody comes into a VC’s office, they’ve never met, they’re highly referred by a friend and they’re pitching a product demo and a PPT.

Startup 360

Startup Venture Capital Invest Slides 360

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. How will you be taking this to market? What are your key Startup Metrics ?

Develop 520

Develop Development Technical Review SEO 520

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Scan for unmet needs to match new products. Establish and evaluate metrics at multiple levels.

Marketing 162

Marketing Social Media Metrics Customer 162

Both Sides of the Table

DECEMBER 27, 2011

As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you. If you have a market lead then raising capital and making investments now will help you as others enter the market. Is it one product line or multiple?

Startup 418

Startup Venture Capital Sales Technical Review 418

SoCal CTO

DECEMBER 9, 2009

The mess really comes from a developer who was willing to get started on a product that was not fully thought out. How will you be taking this to market? What are your key Startup Metrics ? Of course, we’ll also discuss the details of the product itself. I always take a very different approach in early conversations.

Software Development 292

Software Development Develop Development Startup 292

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. My answer is that innovative marketing is always required, to stand out above the crowd.

Product 86

Product Marketing Education Examples 86

Tech Zulu Event

APRIL 25, 2013

Marketing executives are increasingly tasked with analyzing more and more channels and tactics. Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers. promo marketing. 75 per impression. Television = $1.80

Product 107

Product Social Media Metrics Advertising 107

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. And figuring out who is referring your traffic is a very important part of determining how you allocate your marketing budgets. I use a product called awe.sm Today they’re wrong.

Social Media 292

Social Media Google Media Marketing 292

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. In other parts of the world, innovators often need to develop both the ultimate product or service, as well as the enabling infrastructure that underpins it.

Capital 138

Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Exploit your product and service differences.

Customer 85

Customer Custom Product Marketing 85

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. But they want to establish a baseline in the customer’s mind of the value they will get by using your product. We’re a premium product.

Sales 289

Sales Startup Training Pricing 289

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I can’t control the market. Private markets for stocks are the opposite.

Startup 336

Startup Pricing Technical Review Marketing 336

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

SoCal CTO

JANUARY 26, 2010

Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. I understand the desire for hiring someone who is going to product product. How are we going to manage the product roadmap? What options do we have?

Fractional CTO 225

Fractional CTO CTO CTO Hire CTO Coach 225

TechCrunch LA

MARCH 19, 2021

As the City of Angels looks to improve its ability to provide accountability and metrics on its contribution to climate change, it could do worse than look at the standard that’s been set by New York City.

Los Angeles 192

Los Angeles Marketing Study Angel 192

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

JANUARY 11, 2023

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Tricked by recency.

Marketing 119

Marketing Metrics Demand Statistics 119

socalTECH

JUNE 1, 2012

Are users willing to check into local businesses with another, mobile check-in product? We had gone our ways, and after we left UpSellit and were golfing, we decided that instead of being part of a lifestyle business we wanted to start our own, and help local businesses market themselves. Why would someone want to use your site?

CTO Coach 223

CTO Coach Startup Mobile Artificial Inteligence 223

Both Sides of the Table

JULY 16, 2013

The minute you try to monetize now they have metrics with which to beat you up and say you’re business has limitations.” Delaying going out of business gives you way more chances at product / market fit than any other strategy I know of. In your market conditions knowing what I know I would tend to go for it.

Venture Capital 412

Venture Capital Startup Funding Snapchat 412

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service? As an early-stage VC I love this phase.

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

JANUARY 24, 2011

market has been different, is that the adoption of mobile internet has not been nearly as prevalent. The reason for music, is it's a really aspirational market. Matthias Galica: My last role was as a product manager for another local startup, Woome.com, an online dating site. In that market, there are literally no ROI metrics.

Startup 220

Startup West Hollywood Metrics Entertainment 220