Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Establish and evaluate metrics at multiple levels. Proactively evaluate new technologies for impact.

Marketing 162

Marketing Social Media Metrics Customer 162

socalTECH

MARCH 19, 2013

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The new service lets users create their own database of customers, and send SMS and MMS messages and run marketing campaigns.

Mogreet 236

Mogreet Mobile Marketing Metrics 236

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” What to do to Avoid Shelfware?

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

JANUARY 11, 2023

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Failure to learn.

Marketing 119

Marketing Metrics Demand Statistics 119

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

socalTECH

MARCH 16, 2009

Los Angeles-based Image Metrics , a developer of facial animation technology, disclosed this morning that it has created a new "rigging" service for the video game and film markets. According to the firm, the new service will allow video game makers to use its technology and team to create "highly emotive" facial animation.

Metrics 100

Metrics Services Customer Custom 100

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. There’s an answer for that. Adapt (again)! Positioning'

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 96

Social Media Media Marketing Metrics 96

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100

Metrics Technical Review Sales Customer 100

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. per registered user of ICQ, the early messaging service. Remembering the insanity before 2000. And the numbers were staggering.

Metrics 296

Metrics Sites Advertising Web 296

Startup Professionals Musings

DECEMBER 12, 2021

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 127

Social Media Media Metrics Satisfaction 127

TechCrunch LA

MARCH 19, 2021

The study was conducted using historical emissions data and did not include the “scope three” emissions, which refer to the greenhouse gas emissions created by service providers for the city’s operations.

Los Angeles 192

Los Angeles Marketing Study Angel 192

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size?

Company 156

Company Companies Metrics Resource 156

Startup Professionals Musings

AUGUST 23, 2023

We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach. In my experience, all business metrics are still used too often for people management and accountability, rather than business management. Embody the goals and objectives of the business.

Metrics 81

Metrics Demand Statistics Sample 81

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Set specific objectives, budgets, and metrics for each one. every month.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

APRIL 26, 2012

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Get attention and reach your audience. Get the message from your customer. Get buy-in from your colleagues.

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. Incorporate AI-powered data and metrics systems. My simple answer is that they keep their focus on customers, rather than technology. They help hiring managers raise the bar for every interview.

Marketing 123

Marketing Technical Review Customer Custom 123

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

TechCrunch LA

DECEMBER 5, 2018

The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it again with his latest venture MetaCX. If customers are doing the things i want them to be doing through my product.

Chief Technology Officer 145

Chief Technology Officer SaaS Metrics Customer 145

Startup Professionals Musings

OCTOBER 11, 2010

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Tags: business growth entrepreneur startup social metrics. Get attention and reach your audience.

Social Media 84

Social Media Metrics Media Satisfaction 84

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

socalTECH

SEPTEMBER 15, 2016

Last week, job search service Indeed launched a new service in Los Angeles, called Indeed Prime , hoping to jump into the market for finding talent here to address that issue. because it's been such a hot job market. because it's been such a hot job market. Briefly tell us about your new service?

Los Angeles 100

Los Angeles Marketing Angel Technology 100

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Market penetration. Let me try to clarify the rules, and what it takes to win at this game. First of all, a definition. Customer acquisition cost.

Startup 121

Startup Metrics Customer Custom 121

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media 101

Media Marketing Startup Framework 101

socalTECH

MARCH 6, 2018

Los Angeles-based Triton Digital , which provides digital audio streaming and advertising services to radio and other broadcasters, said it has renewed and expanded a relationship it has with Beasley Media Group, an owner of 63 radio stations. Beasley operates 45 FM stations and 18 AM stations across 15 markets. READ MORE>>.

Metrics 100

Metrics Media Advertising Los Angeles 100

Startup Professionals Musings

MARCH 9, 2019

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

AUGUST 15, 2022

Digital commerce: infinite options for buying goods and services online. More and more company and personal services are being virtualized to the Cloud. Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services. Data enable: use metrics and measurements.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. A balance of conventional and social communication and marketing is always advised.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

NOVEMBER 2, 2022

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Find a strategic partner to accelerate growth.

Resource 121

Resource Metrics Entrepreneur Customer 121

Jason Nazar

MAY 1, 2016

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40