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Facebook IPO Hits Markets Today: Will It Spur SoCal IPO Activity?

socalTECH

As Mountain View-based social networking site Facebook hits the market today, in what is the largest tech initial public offering in history, one question is if it will spur what has, so far, been a lackluster IPO market for Southern California technology firms. In comparison, Facebook's IPO today will raise $18.4

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Spreeify Launches Social Ad Platform

socalTECH

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Pricing on the new product were not announced. socialactive spreeify social networking advertising html5'

Platform 173
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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Prices begin to decline quickly.

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Interview with Gary Bishop, Network Automation

socalTECH

Our profile this morning is with Network Automation , a Los Angeles company competing in the IT automation market. Southern California--despite the lack of huge, name brand firms-- has a significant number of enterprise software companies, of which Network Automation is just one. You mentioned the big players in this market.

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A Great Product Will Fail Unless You Price it Right

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). Product line pricing. Cost-based model. Skip it where there are many competitors.

Pricing 116
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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. You have figured out how to undercut your competitor’s price, and still hold your margin. Both are networks.

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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

NFT sales volumes are falling and crypto prices remain depressed, but Nigam expressed confidence about the long-term demand for digital avatars, likening them to mobile apps in their significance to the internet. Eventually, Nigam sees the company expanding into a full-fledged social network, which he said Gen Z is “starving for.”

Geni 219