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How This Startup Kicked Oracle’s A$$

InfoChachkie

How did a small, open source software company from Finland capture billions in market share from Oracle? Marten Mickos, CEO of Eucalyptus Systems , knows the answer and he delights in telling the story of how MySQL ate Oracle's lunch and dinner. It was the best marketing campaign ever. We spent 1.6M Euros on the lawsuit.

Oracle 229
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Software Firm Boosts Market

L.A. Business Journal

Software giant Oracle increases footprint with record Santa Monica office deal.

Software 262
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294
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SecureAuth Names Marketing VP

socalTECH

Irvine-based SecureAuth , which provides two-factor authentication software, hsa named Darin Pendergraft as its new Vice President of Marketing, the company said this week. Pendergraft was most recently at Oracle, and had also served at Quest Software (which is now part of Dell). READ MORE>>.

Oracle 147
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Solarflare Bolsters Marketing Expertise

socalTECH

Irvine-based Solarflare is bolstering its marketing expertise, the company said this week, and has hired Scott Woolsey as Director of Brand Development.

Marketing 160
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Edmunds.com, Oracle Link On Data Sharing Deal

SoCal Tech Calendar

Santa Monica-based Edmunds.com is making its data assets--including information on how users are shopping, researching, and pricing specific makes models, years, and types of vehicles--through a deal with Oracle , the two said this morning. Financial details of the deal were not disclosed. READ MORE>>.

Oracle 100
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239