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CalAmp Sets Marketing Head

socalTECH

Irvine-based asset tracking technology provider CalAmp said late last week that it has named Mark Gaydos as its Chief Marketing Officer (CMO). Gaydos was previously CMO at Nlyte Software, and also was Senior Vice President of Marketing at Engine Yard, in addition to serving at Oracle and SAP America.

Marketing 113
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SecureAuth Names Marketing VP

socalTECH

Irvine-based SecureAuth , which provides two-factor authentication software, hsa named Darin Pendergraft as its new Vice President of Marketing, the company said this week. Pendergraft was most recently at Oracle, and had also served at Quest Software (which is now part of Dell). READ MORE>>.

Oracle 147
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How This Startup Kicked Oracle’s A$$

InfoChachkie

How did a small, open source software company from Finland capture billions in market share from Oracle? Marten Mickos, CEO of Eucalyptus Systems , knows the answer and he delights in telling the story of how MySQL ate Oracle's lunch and dinner. It was the best marketing campaign ever. We spent 1.6M Euros on the lawsuit.

Oracle 229
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294
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Bonfire Ventures Adds New Venture Partner, Brett Queener

socalTECH

Queener had served as VP of Field Operations, SVP Operations, SVP Products, EVP/GM of Data Cloud, and EVP/GM of Marketing Cloud at Salesforce, among other titles. He also has served at Siebel Systems (now Oracle).

Oracle 100
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Central Desktop Names New Board Member

socalTECH

Vora is the CEO of Acrolinx, and also had served as entrepreneur-in-residence at Foundational Capital, as well as a VP at Oracle and Adobe. Vora also founded Oblix, which was acquired by Oracle, and sits on the boards of Get Satisfaction and NextPrinciples, among other positions.

Oracle 140
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Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

As a first-timer at Oracle OpenWorld , I’ve been quite impressed by the sheer number of people thronging Howard Street, Moscone Center and the local San Francisco area in business-suits and professional attire. Kevin Akeroyd , GM & SVP of Oracle Marketing Cloud and their own Matthew Collins , SVP of Global Marketing.

Oracle 40