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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294
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Good Times Ahead for VC-backed Tech Companies?

Both Sides of the Table

On the third Wednesday of every month I co-chair a meeting called the SoCal VCA (venture capital alliance), which represents participants from all of the top venture capital firms in Southern California as well as prominent members of the Tech Coast Angels (TCA). We feature a prominent speaker at every event.

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People Management: Startup Teams Should Dip but not Skip

Both Sides of the Table

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. Similarly I liked to keep myself apprised of the technical decisions we were making. But as a CEO you can’t rely solely on this information.

Startup 308
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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

And of course the most successful technology companies: Google, Facebook, Salesforce.com [duh], Oracle, Microsoft all have loads of sales people. You build a great product and make sure it is used in such a way as to deliver real benefit to your customers versus just the promise of a benefit outlined in your marketing materials.

Startup 403
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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. This is probably because many founders are product or technology people. There are no people like this who know how to crank the sales machine once the product / market fit are aligned. IMO at least.

Sales 346
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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

Seattle should be the envy of any non Silicon Valley tech community in the country. awards dinner on Thursday night I started reflected on what it would take to “change the trajectory&# for Seattle or for any regional market, really. You need to have passionate tech entrepreneurs who want to build businesses locally.

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Interview with Damir Davidovic, NEOGOV

socalTECH

How did you come across the market? The government and public sector is a fairly large market. A lot of software startups have shied away from serving public institutions, despite a big market, due to concerns about how slow they adopt things. It does take a long time to penetrate the market.