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Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of techmarketers. We all intuitively know this curve now but we don’t all market effectively to it.
On the third Wednesday of every month I co-chair a meeting called the SoCal VCA (venture capital alliance), which represents participants from all of the top venture capital firms in Southern California as well as prominent members of the Tech Coast Angels (TCA). We feature a prominent speaker at every event.
You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. Similarly I liked to keep myself apprised of the technical decisions we were making. But as a CEO you can’t rely solely on this information.
And of course the most successful technology companies: Google, Facebook, Salesforce.com [duh], Oracle, Microsoft all have loads of sales people. You build a great product and make sure it is used in such a way as to deliver real benefit to your customers versus just the promise of a benefit outlined in your marketing materials.
A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. This is probably because many founders are product or technology people. There are no people like this who know how to crank the sales machine once the product / market fit are aligned. IMO at least.
Seattle should be the envy of any non Silicon Valley tech community in the country. awards dinner on Thursday night I started reflected on what it would take to “change the trajectory&# for Seattle or for any regional market, really. You need to have passionate tech entrepreneurs who want to build businesses locally.
How did you come across the market? The government and public sector is a fairly large market. A lot of software startups have shied away from serving public institutions, despite a big market, due to concerns about how slow they adopt things. It does take a long time to penetrate the market.
Growth will slow, partly due to internal limits and partly because the company is starting to bump up against the limits of the markets it serves.” He talks about making things that people want & going after a big enough market. It might be for technical reasons or it might be for customer adoption reasons.
Most technology startups seem to be funded by product people or business people. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different. My first startup was no different.
Most technology startups seem to be funded by product people or business people. I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. Features don’t win or lose sales – especially in nascent markets. My first startup was no different.
Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I tapped my friends at big tech companies (Salesforce, Google, Oracle). And they have access to some of the most talented technology entrepreneurs so this is a worthy goal for them. What price?
Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I tapped my friends at big tech companies (Salesforce, Google, Oracle). And they have access to some of the most talented technology entrepreneurs so this is a worthy goal for them. What price?
Next week is the Montgomery Summit (www.montgomerysummit.com), one of the longest running technology conferences held in Los Angeles. It's now an internationally recognized showcase for technology here in Los Angeles, and we also get to showcase Southern California companies, as well. We've seen some notable successes.
With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology.
A tweet by Yahoo CEO Marissa Mayer on August 9th caused a stir in the tech scenes. ” Matt Ocko also revealed to Silicon Beat that they have been getting a lot more press inquiries due to the number of deals they were doing. Strong Network, Operational Experience and Technical Background. Big Data Shift.
get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. billion dollar sale to Oracle from Bozeman, Montana. When it comes to the technology ecosystem, clusters are vital. It’s very important.
Marketers have long known that people are drawn to exclusivity. Unfortunately, many Big Dumb Companies (BDCs) assume they must unfairly skew the market in their favor by precluding you from freely working with anyone you choose. Note: This is part IV of the four part series. Access part I HERE , part II HERE and part III HERE.
Help us understand your technology--is this focused on the automated language translation technology, or on the process of localizing a web site? The service is for sites targeting foreign markets, who are determining how to better optimize and tune how they are engaging around the globe. Idris Manley: It's definitely both.
get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Phoenix or a similar location. billion dollar sale to Oracle from Bozeman, Montana. When it comes to the technology ecosystem, clusters are vital. It’s very important.
Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Focus means starting with a problem that is painful, rather than a technology, and showing how you can solve that problem better than anyone else. Prioritize marketing channels.
Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Focus means starting with a problem that is painful, rather than a technology, and showing how you can solve that problem better than anyone else. Prioritize marketing channels.
get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Phoenix or a similar location. billion dollar sale to Oracle from Bozeman, Montana. When it comes to the technology ecosystem, clusters are vital. It’s very important.
get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. billion dollar sale to Oracle from Bozeman, Montana. When it comes to the technology ecosystem, clusters are vital. It’s very important.
Therese is the former CTO at SunGard Treasury Systems, and has a wealth of experience in the financial software market. The software that BlackLine builds and markets, helps people with the close process, instead of doing it in Excel. Therese Tucker: My background is technology. Therese Tucker: Here's the difference.
get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. billion dollar sale to Oracle from Bozeman, Montana. When it comes to the technology ecosystem, clusters are vital. It’s very important.
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Loading… Tech. Loading… Markets. Loading… Market Data. SIGNIFICANCE PASSING-MENTION. --> Tech Titans Hit the Beach As Silicon Valley moguls go on a home-buying spree in Los Angeles, theyre reshaping the real-estate landscape. The tech industry is going south. Tech Titans on the Move.
For decades the “layering&# of technology has allowed us to develop IT systems and networks in a specialized way that let’s best-of-breed technology solutions to emerge at each layer of the stack and to allow people with different skill sets to specialize in key areas without having to have competence in every technology arena.
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