Marketing PPC Tsavo 
socalTECH
SEPTEMBER 16, 2008
Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World.
socalTECH
JUNE 7, 2010
Ventures , the Internet marketing firm headed by BetterPPC's Ben Padnos , has sued NBC Universal over a failed agreement to buy domains Women.com and Women.net from NBC Universal via domain name firm Sedo. submitted an email chain which shows the acceptance of Padnos' offer by Sedo. Padnos also has served at Yahoo!
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