socalTECH

APRIL 4, 2014

Santa Monica-based TrueCar has filed for an IPO, saying Friday that it is looking to raise up to $125M on the NASDAQ Global Select Market as TRUE. TrueCar--which is led by Scott Painter--is backed by USAA, Capricorn Investment Group, Upfront Ventures, Anthem Ventures, Vulcan Capital Growth Equity, and Peppy Capital Partners.

Truecar 159

Truecar Anthem Santa Monica Pricing 159

socalTECH

MAY 23, 2016

Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. READ MORE>>.

Truecar 124

Truecar Marketing Santa Monica Pricing 124

Both Sides of the Table

APRIL 1, 2014

If you’ve watched any industry in the last 20 years where technology has begun to transform how the industry works the results are always predictable driven by what Clay Christensen appropriately called “ The Innovator’s Dilemma ” (one of the most influential books that changed my thinking about markets).

Truecar 338

Truecar Startup Hulu Pricing 338

socalTECH

JANUARY 14, 2010

Santa Monica-based TrueCar , the spinout of Zag Automotive which provides data on new car pricing, said today that it has partnered with automotive online marketing firm HomeNet Automotive. According to TrueCar, it will delier new car pricing data and information to HomeNet's Inventory Online Internet Marketing Suite.

Truecar 140

Truecar Zag Santa Monica Pricing 140

socalTECH

APRIL 2, 2012

Santa Monica-based TrueCar , the online car purchasing firm headed by Scott Painter, is further ramping up its outreach to dealers, saying this morning that it has formed a new "National Dealer Council" which will work with experienced dealers to recommend and improve collaboration between the company and auto dealers. READ MORE>>.

Truecar 145

Truecar Santa Monica Pricing Services 145

socalTECH

APRIL 8, 2009

Santa Monica-based TrueCar , the automotive pricing spinout of Zag, said today that it is targeting dealers with a new web site, to help dealerships price vehicles based on market data. Pricing on the new dealer-centric offering was not disclosed. Tags: truecar automotive. READ MORE>>.

Truecar 113

Truecar Zag Santa Monica Pricing 113

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. The consumer product they’ve created is called TrueCar.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

FEBRUARY 9, 2013

I researched the pricing of the car at TrueCar – not because we’re an investor – but because it gives you complete price transparency over what other people in your area paid for a car. “Invoice price” is an equally meaningless marketing tool. But I digress.

Conference 398

Conference Technical Review Truecar Software Review 398

socalTECH

MARCH 16, 2018

Santa Monica-based TrueCar , which provides online services to help connect people looking for cars with auto dealers, said on Thursday that it has linked up with a charity, DAV , which helps disabled veterans gain access to vehicles, as part of its own program for injured veterans, DrivenToDrive. READ MORE>>.

Truecar 113

Truecar Santa Monica Pricing Activity 113

socalTECH

AUGUST 18, 2009

Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, annoucned today that it has hired the Chief Evangelist from Edmunds. Tags: truecar executive edmunds automotive pricing. Toprak spent nine years at Edmunds, in addition to earlier experience at automotive franchises. READ MORE>>.

Edmunds 100

Edmunds Truecar Zag Santa Monica 100

socalTECH

AUGUST 8, 2016

Santa Monica-based TrueCar --which has been in the midst of extending the olive leaf out to car dealers put off by its pricing pressure--said it has updated its "Dealer Pledge" initiative, improving its efforts to address concerns of its dealers. TrueCar posted the updated pledge online. READ MORE>>.

Truecar 100

Truecar Santa Monica Pricing Customer 100

socalTECH

JULY 1, 2009

Santa Monica-based TrueCar announced today that it has snagged an executive from Edmunds.com for its new Vice President of Product Management. The company said Cleckler will work on aiding in development of car pricing tools on the site. Tags: truecar edmunds executive automotive auto. Cleckler has also served at Stamps.com.

Truecar 100

Truecar Edmunds Zag Anthem 100

socalTECH

MARCH 28, 2016

Santa Monica-based TrueCar said over the weekend that it has made a major overhaul to its user experience, adding a number of features which specifically reach out to dealers, in addition to helping out its consumers. READ MORE>>.

Truecar 100

Truecar Santa Monica Pricing Sites 100

socalTECH

MARCH 21, 2016

Santa Monica-based TrueCar has begun ranking vehicles, based on how well their values hold up in the pre-owned vehicle market, through an annual "TrueCare Pre-Owned Value Awards" program, the company said over the weekend.

Truecar 100

Truecar Santa Monica Metrics Pricing 100

socalTECH

OCTOBER 27, 2010

Santa Monica-based TrueCar , the online car pricing site run by Scott Painter, said today that it has named Stephen Hansen as the firm's new President and COO. Hansen reports to Painter, and will head up strategic planning, product and technology development, and marketing, among other duties. READ MORE>>.

Truecar 140

Truecar Santa Monica Pricing Report 140

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

NOVEMBER 7, 2011

I finally realized that there is nobody specifically speaking to women in the automotive world, either editorially, or frankly, even on the marketing side. Marketing departments tend to be headed by men, and face it, men have been trying to figure out women since Adam and Eve. You've also got a deal with TrueCar, correct?

Truecar 204

Truecar Writing Edmunds Sites 204

socalTECH

SEPTEMBER 19, 2017

Painter, who was previously CEO and founder of TrueCar, and has a long history in the automotive purchasing and financing industry, sat down with us to discuss Fair, what he learned at TrueCar, and how he hopes Fair will transform the auto industry. How did you decide to tackle this particular area of the market?

Startup 124

Startup Truecar Pricing Entrepreneur 124

Xconomy

JUNE 16, 2016

What does it take to build a startup in today’s market? Put a half-dozen entry-level tech entrepreneurs together anywhere outside of the Bay Area, and it won’t take long before they start listing the local market deficiencies. In San Diego, the complaints often focus on the relative scarcity of venture capital and hometown VC firms.

Venture Capital 49

Venture Capital San Diego Truecar Web 49

Both Sides of the Table

JANUARY 16, 2012

I’ve raised in boom markets and when everybody thought the Internet was a fraud. These include building products, recruiting, managing your finances, marketing, selling, getting feedback from customers and … fund raising. You’re meeting people who can give you market insights and information. REAL information.

Develop 366

Develop Development Funding Venture Capital 366