article thumbnail

Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

Product 424
article thumbnail

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

article thumbnail

Can you build a company, not just a product?

Berkonomics

That comment sent me thinking about relevance, about longevity, and about market size for some of these entrepreneurial applicants looking for funding. And rarely do we see a plan for a single product that is not part of a larger vision and remain interested long enough to ask for more information. Can you envision round two?

Product 226
article thumbnail

Worth Network Aims At Instagram Marketing

socalTECH

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

article thumbnail

Is your product ready for your market?

Berkonomics

You might be here: You have a great new product or service that you and your associates love. I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to production and release. The post Is your product ready for your market?

Product 120
article thumbnail

Shopify Plots Amazon Affiliate Marketing Attack

Tech.Co

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 164