Remove Marketing Remove Product Remove Technical Review
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Technical Review: A Trusted Look Under the Hood

TechEmpower

Most innovators don’t have a technical background, so it’s hard to evaluate the truth of the situation. And unless they have a tech background, they can’t look under the hood themselves. The answer is to engage a trusted outside source for a Technical Review – a deep-dive assessment that provides a C-suite perspective.

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Technical Advisors: Every Web/Mobile Startup Must Have One

SoCal CTO

I did a presentation recently for a graduate class from The Founder Institute around getting online/mobile products out the door. But what was interesting to me was that I found myself recommending that each of them should have a technical adviser. Third party products are used appropriately. Review the code being built.

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Building Your MVP as a Non-Technical Founder

SoCal CTO

I did a presentation this week at Coloft that looked at how Non-Technical Founders can go about getting their MVP built. Investors my tell you that, but what they can look at your product on paper and tell what it does and they will understand if it can be built. And the back-end is something that a non-technical founder can manage.

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Technical Advisors: Every Startup Needs One

TechEmpower

Why do this without the right technical advisor? Just like attorneys, technical advisors can help navigate waters that many find murky. Actually, many startups need two kinds of technical advisors. CTO Founder – Do they really still need a technical advisor? Then, a month later, the product is still 90% done.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. Before that, I was running product at Spotrunner. Our whole product and technology team is about 500 people. Talk about the technology behind your operations here?

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. ” Hand this deal over to marketing to nurture for you.

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