socalTECH
JANUARY 28, 2011
San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. The firm said the patent covers technology used in its SEO Audit Score System. Patent and Trademark Office. The patent number is 7,877,392.
Both Sides of the Table
MARCH 14, 2013
Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).
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Both Sides of the Table
JANUARY 12, 2014
But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.
Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.
socalTECH
MAY 26, 2017
Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service.
socalTECH
APRIL 1, 2014
Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. reachlocal search engine optimization marketing automation reachseo reachedge' READ MORE>>.
Both Sides of the Table
JULY 16, 2013
When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.
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