TechCrunch LA

SEPTEMBER 21, 2019

A big part of our mission is to get people comfortable on buses again as a viable alternative to air travel in certain markets.”. Can’t say I’m particularly bullish on this one but the startup is very early and transportation is a massive market ripe for disruption. Online personal shopping service Lookiero gets $19M.

Services 207

Services Startup Venture Capital Redpoint 207

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Custom 172

Custom Customer Marketing Social Media 172

Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

Marketing 156

Marketing Metrics Education Resource 156

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

Product 424

Product Platform Advertising Acquisition 424

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

TechCrunch LA

JANUARY 23, 2020

TikTok , the fast-growing user-generated video app from China’s Bytedance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. Specifically, a source close to TikTok has confirmed to TechCrunch that this Merlin deal covers its upcoming music subscription service Resso.

Services 182

Services Los Angeles Media Marketing 182

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

TechCrunch LA

JULY 22, 2020

When big platforms have carved out large swaths of the delivery market, the best thing for an upstart company to do is to specialize. Other companies are experimenting with specialization as a way to differentiate from the major delivery services that are on the market.

Services 187

Services Los Angeles .Net Mobile 187

Berkonomics

MARCH 31, 2022

The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. Revert to “old school” marketing.

Marketing 156

Marketing Customer Custom Tool 156

Startup Professionals Musings

DECEMBER 13, 2020

Your competition is global, so today’s customers are demanding world-class service. Real stories are inspiring and more powerful than any executive or marketing messages, both for team members and potential new customers. Set the expectation for continuous improvement. Make sure the team understands the ‘why’ and the ‘how’ will follow.

Customer 168

Customer Custom Services Startup 168

Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 141

Product Services Technical Review Artificial Inteligence 141

Berkonomics

MAY 5, 2022

Most services will automatically block you until you fill out a form and even speak to a representative. So how do you grow a list if you purchase names from a service? Does the service guarantee that the names have been run through their verification filter in the last month or two? How many names to add to list?

Email 156

Email Marketing Yahoo Class 156

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. In other parts of the world, innovators often need to develop both the ultimate product or service, as well as the enabling infrastructure that underpins it.

Capital 138

Capital Marketing Ideas Venture Capital 138

TechCrunch LA

OCTOBER 5, 2020

Today, one of the companies that is supplying produce and other items both to consumers and other services that are in turn selling food and groceries to them, is announcing a new round of funding as it gears up to take its next step, an IPO. Its opportunity comes in the form of disruption and a gap in the market.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Both Sides of the Table

MAY 1, 2014

The second is that the retailers were constrained by their high costs of local real estate and service staff relative to the costs of centralized warehouses where goods could be stacked high, sorted by robots, managed by RFIDs and then shipped via overnight to eager, cost-conscious customers across the US. I’m long NY.

Technical Review 380

Technical Review Software Review CTO Hire Startup 380

Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. So if you’re going to raise venture capital and compete in large, growing, winner-take-most markets you had better be prepared for other people to want to knock you off your stool, steal your limelight, grab your customers and muck you up.

Competition 394

Competition Startup Writing Marketing 394

TechCrunch LA

MARCH 27, 2021

Who knew building a vertical software as a service toolkit focused on home heating and cooling could be worth $8.3 In all, the new $500 million round likely sets the stage for a public offering later this year or before the end of 2022 if market conditions hold. Based in Glendale, Calif., Based in Glendale, Calif.,

SaaS 292

SaaS Glendale Statistics Los Angeles 292

TechCrunch LA

APRIL 21, 2021

So in its first years of existence, Welcome Tech has focused on building out a platform that provides educational resources, information and services that “they need to thrive in a new country.” Gardiner Garrard, co-founder and partner, TTV Capital, points out that the Hispanic market represents the largest minority cohort in the U.S.,

Platform 299

Platform Resource Services Capital 299

Berkonomics

SEPTEMBER 7, 2023

You might be here: You have a great new product or service that you and your associates love. I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to production and release. Even with a perfect product, is the market ready for this?

Product 120

Product Marketing Resource Email 120

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

Tool 179

Tool Custom Customer Marketing 179

TechCrunch LA

SEPTEMBER 30, 2019

The company used its overdraft protection service and money management display to shift customers’ focus away from the total balance that their account would show by giving them a sense of how much was actually left in their accounts once debits were included in their statements.

Companies 262

Companies Company Startup Tips 262

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Proactively evaluate new technologies for impact. Now is the time to take a hard look at your own operation.

Marketing 162

Marketing Social Media Metrics Custom 162

TechCrunch LA

MARCH 19, 2021

The study was conducted using historical emissions data and did not include the “scope three” emissions, which refer to the greenhouse gas emissions created by service providers for the city’s operations.

Los Angeles 192

Los Angeles Marketing Study Angel 192

TechCrunch LA

MAY 2, 2018

The massage-on-demand service Soothe seems to be rubbing investors the right way with the close of a new $31 million round of funding. The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. some of those places are not like the others).

Demand 274

Demand Companies Company Riverside 274

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses. .

Startup 285

Startup Product Demand Los Angeles 285

TechCrunch LA

MAY 21, 2020

When former Bill Clinton speechwriter and political wunderkind Andrei Cherny launched Aspiration four years ago , the upstart fintech startup was one of Los Angeles’ early entrants into a financial services market dominated by players from Europe and the financial capital of the U.S. in New York City.

Los Angeles 245

Los Angeles Customer Custom Services 245

Berkonomics

NOVEMBER 19, 2020

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. Remembering the insanity before 2000.

Metrics 296

Metrics Sites Advertising Web 296

TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. “With Replicated, half of the services are for tooling for the software vendor to manage release and licensing and the other half is for the IT admin. .

Software 224

Software Tool SaaS Los Angeles 224

Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. Companies that compete on price rarely compete against others who emphasize service or quality. Nordstrom’s competes on service above all, quality second and price a distant third. So, here comes the lesson and your challenge…. The five major niches. Innovation.

Pricing 226

Pricing Competition Examples Class 226

Both Sides of the Table

NOVEMBER 22, 2014

The author followed an Uber driver around and used it as evidence of why Uber drivers hate the service. The author follows around a single driver for a day to show evidence that Uber drivers en masse hate the service. I must have been one of the earliest Uber users when the service was still called UberCab. They don’t care.

Press 418

Press Journal Startup Training 418

TechCrunch LA

AUGUST 7, 2019

The company is one of a growing number of startups trying to rejuvenate the music streaming market by combining it with social networking so that audiences can listen to the playlists of their favorite athletes and entertainers… and their friends. million seed to get the app out into the market. “He was jamming.

Entertainment 224

Entertainment Social Media Social Network Media 224

TechCrunch LA

NOVEMBER 23, 2020

They spoke with salon owners in Beverly Hills, Hollywood and other trendy neighborhoods trying to get a sense of where software and services were falling short. Investors have taken a run at the spa market in the past, with company’s like MindBody valued at over $1 billion for its software services.

Software 323

Software Beverly Hills Los Angeles Equity 323

TechCrunch LA

FEBRUARY 3, 2021

And while the grocery delivery market has become increasingly competitive, Hall argued that Good Eggs stands out thanks to the quality and breadth of its products — 70% of its products are locally sourced, and it often delivers them within 48 hours of harvesting. And it sounds like he isn’t in a rush to launch in a bunch of new markets.

Southern California 318

Southern California Orange County San Diego Commerce 318

Berkonomics

DECEMBER 23, 2021

A geographic territory or single product in a larger product line, or a service that was developed as an afterthought: do any show unusual signs of breaking out and becoming unanticipated successes? It’s the way surprising new products and services emerge from the pack and create new market leaders.

Resource 296

Resource Statistics Email Product 296

Berkonomics

JULY 6, 2017

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. Here’s where some intelligent market research might have saved the company and my investment. So, I lost over a million for lack of market research. Back to 1996.

Competition 266

Competition Research Summary Pricing 266