Marketing Technical Advisors Writing 
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.
Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Most people totally advise against stealth. I call this “marketing futures.&#
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Both Sides of the Table
AUGUST 17, 2009
If you live somewhere where this is the case you’re better off discussing with your employer that you may from time-to-time work on private projects outside of work hours and you want their clearance in writing that this is OK. Research your market. DO NOT start with product, start with the market. Register a company.
Startup Professionals Musings
SEPTEMBER 12, 2010
The most successful entrepreneurs are those with multiple real-life experiences, who have personal exposure to markets where opportunities are being left on the table. If offered at your college, don’t forget the practical business skills like “Critical Thinking”, “Business Writing” and even “Dress for Success.” Pick an idea, any idea.
Both Sides of the Table
SEPTEMBER 28, 2014
by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. (it is also the title of a fabulous book from Internet 1.0
Eric Greenspan
FEBRUARY 2, 2010
First Data of Santa Barbara has offered to extend below market rates to current accredited businesses like yours – again, just like they did for your BBB. Today, I received this email from the BBB: We’re writing to let you know that during the past month the Reliability Report that we publish on Make It Work was accessed 6 times.
Both Sides of the Table
JANUARY 13, 2011
I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post.
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