Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

JUNE 12, 2021

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘ Semantic Web ’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

Web 152

Web Entrepreneur Software Review Google 152

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

NOVEMBER 27, 2021

Yet I am amazed to see from recent data that nearly 28 percent of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

APRIL 3, 2013

Online web conferencing provider AnyMeeting has a challenge: it believes its services are better suited for small business than both WebEx and GoToMeeting, the incumbents in the web conferencing space. To prove it?

Tech Coast Angels 248

Tech Coast Angels Keiretsu Pasadena Angels Conference 248

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Here are his key recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Refresh it often. Let’s face it, static websites are dead.

Web 96

Web FAQ Marketing Technical Review 96

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. And treat the result seriously. Same thing.

Email 120

Email Marketing Web Mobile 120

socalTECH

OCTOBER 2, 2019

San Diego-based 5G wireless equipment developer Inseego announced today that it has named Wendy Caceres as its new Chief Marketing Officer (CMO).

Web 100

Web Services IP San Diego 100

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

DECEMBER 15, 2012

It is stunning to think about the blind spots that market leaders can develop. For years Palm had such a significant lead in the PDA market it seemed inconceivable that they would be replaced. I was jealous watching all my friends surf the web on their iPhones. I used it to browse the web. But it’s hard to go back.

Email 386

Email Startup Marketing Competition 386

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 139

Marketing Startup SEM Blogging 139

Both Sides of the Table

JANUARY 18, 2011

He researched his market, he thought hard about how he thought it might ultimately monetize, he built a prototype and he created a very compelling vision for where he thought his market would head. The Deal – I instantly loved the idea for the application, the market and Dustin’s vision. companies versus the Web 1.0

Invest 303

Invest Company Companies Web 2.0 303

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

Tool 113

Tool Marketing Santa Monica Advertising 113

Both Sides of the Table

APRIL 30, 2011

They first started in 1994 and are therefore almost as old as the Web itself. I’m sure it probably resonants with how most of you read the web. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. Banner Ads.

Advertising 352

Advertising Media Social Media Screening 352

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Social Networking in Web 1.0: The Present Era.

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224

Mobile CTO Hire CPC Web 224

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

Both Sides of the Table

JUNE 4, 2013

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. In my opinion no amount of clever marketing or chest beating at conferences can create a market if you don’t have an amazing product to begin with.

Startup 401

Startup Customer Custom Technical Review 401

socalTECH

MARCH 12, 2013

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? We have 35 POPs all over the world, in every major market, and we have more than 6,000 customers today. We caught on with the right product, at the right time.

CTO Hire 248

CTO Hire Content Networking Web 248

Both Sides of the Table

JUNE 8, 2014

Web Services, led by Amazon’s AWS, which reduced the costs a further 90%. The “Three C’s” of the Internet … The infrastructure and web services phases of the Internet are built. Open source computing, which reduced costs to start a company by 90%. But what is it we actually DO on the Internet?

Startup 390

Startup Venture Capital Capital Funding 390

Both Sides of the Table

JUNE 28, 2011

Venture capital is in the process of its own creative destruction with new market entrants and new models of innovation at the precise moment that our industry itself is contracting. million in team costs to code, launch, manage, market & sell our software. At least in the consumer & business web.

Venture Capital 334

Venture Capital Software Capital Startup 334

Both Sides of the Table

JUNE 29, 2014

The costs to start are much lower than ever (90% reduction in infrastructure costs to start a company through open source & web services) and large companies being created in many geographies. Companies are now raising much more capital in the private markets now before they go public.

Venture Capital 362

Venture Capital Capital Startup Writing 362

socalTECH

FEBRUARY 5, 2013

Los Angeles-based Retention Science , the developer of big data analytics software for online marketing, announced today that it has launched a new "Retention Score", which it bills as a Klout Score of e-commerce. The score allows online stores to see, at a glance, what their performance is with customer retention.

Commerce 242

Commerce Los Angeles Customer Custom 242

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. Their pricing algorithm crawls the Web daily, and adjusts prices to always match the lowest price found anywhere, offline or online. Make your company a ground-breaking invention machine.

Marketing 123

Marketing Technical Review Customer Custom 123

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Bringing us to today – Viewers or profit? Great revenue projections from a small user base lead to worries over sustainability.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

Berkonomics

APRIL 20, 2017

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. Innovation is valued by our society, by investors and certainly by consumers.

Artificial Inteligence 256

Artificial Inteligence UCLA Web Patents 256

Berkonomics

AUGUST 16, 2018

Markets and competitors change. Are you being left behind? Were these companies and entrepreneurs out to a long lunch during the media transformation?

Marketing 120

Marketing Demand Media Entrepreneur 120

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

JULY 9, 2013

According to domain registrar GoDaddy, it has begun offering Los Angeles specific web names both via auction and by registration, including domains like MovieStars.LA, Scripts.LA, Studios.LA, and Producer.LA. extension comes thanks to Dot LA Marketing LLC, which has partnered with GoDaddy to offer up those names.

Los Angeles 211

Los Angeles Web Angel Marketing 211

Both Sides of the Table

DECEMBER 20, 2010

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool.

RSS 349

RSS News Blogging Yahoo 349