Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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TechCrunch LA

FEBRUARY 19, 2020

based media company angling to be the conscious consumer’s answer to Refinery29. Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. The list of new companies include: Brightly — an Oakland, Calif.-based Hardworkers — a Cambridge, Mass.-based

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Artificial Inteligence Social Network Los Angeles Snapchat 331

L.A. Business Journal

JULY 15, 2020

Video-sharing platform Triller, which is owned by Century City-based Proxima Media, has completed the acquisition of Halogen Networks.

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Century City Networking Platform Acquisition 299

L.A. Business Journal

NOVEMBER 23, 2020

There’s no shortage of audio streaming apps, but Santa Monica-based startup Vurbl Media Inc. is betting that its newly launched player can compete with established platforms like Spotify.

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L.A. Business Journal

OCTOBER 12, 2020

Social platforms and media content creators in Los Angeles are leveraging their influence to encourage voting by Gen Z and millennial audiences as registration deadlines approach.

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Company Companies Los Angeles Content 264

L.A. Business Journal

SEPTEMBER 6, 2021

As an alum of social media giant Snap Inc.’s s revenue product strategy team, James Borow said he has seen firsthand the struggles that small businesses face in advertising and marketing.

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L.A. Business Journal

APRIL 19, 2021

Triller Network, the owner of the Triller social media app and several streaming businesses, announced April 14 that it had acquired live event and pay-per-view platform Fite and had reached an agreement to purchase software developer Truverse Inc., doing business as Amplify.ai.

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L.A. Business Journal

NOVEMBER 29, 2021

The “metaverse” is currently one of the hottest topics in tech — particularly since social media giant Facebook changed its corporate name to Meta Platforms Inc.

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TechCrunch LA

MAY 12, 2020

The group occupies some familiar spaces for past investments, with a focus on niche social communities, mobile media tools and augmented reality. The 10 startups in Yellow’s third batch include: Brightly : a media platform and community that promotes ethical and sustainable brands. Nuggetverse : a web comics media startup.

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L.A. Business Journal

SEPTEMBER 6, 2021

As an alum of social media giant Snap Inc.’s s revenue product strategy team, James Borow said he has seen firsthand the struggles that small businesses face in advertising and marketing.

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Social Media Help Advertising Media 241

Both Sides of the Table

OCTOBER 19, 2014

Andrew & Petri posited that a modern media company would build lovable characters that span video games, online digital media, lovable plush physical toys and then ultimately find its way to the big screen. If you can engage massive online audiences they will come en masse to bigger budget theatrical releases.

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Funding Technical Review Startup Screening 373

TechCrunch LA

AUGUST 7, 2019

Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums. On social media, players would take screenshots of their playlists and post them to platforms like Twitter or Instagram, Fox said. Image courtesy of Earbuds. Logging on is easy.

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TechCrunch LA

NOVEMBER 1, 2018

As it renews its focus on media — doubling down on new programming in a bid to reach further into repeatable revenue through subscriptions that encompass more than just retail — the company is trying to frame itself as more than just makeup and accessories in a box.

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Electronic Arts Netflix Los Angeles Technical Review 232

TechCrunch LA

SEPTEMBER 7, 2022

Kardashian is launching private equity firm SKKY Partners in conjunction with ex-Carlyle consumer head Jay Sammons to invest in business across consumer products, hospitality, luxury, digital commerce and media, the Wall Street Journal first reported.

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Equity Journal Venture Capital Los Angeles 299

socalTECH

MARCH 24, 2021

The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories. The company is led by CEO and founder Patrick Kim, and says it is backed by The Ventures Co and angel investors.

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Networking Marketing Social Media Organization 203

TechCrunch LA

JUNE 28, 2018

While Google just launched its LA hub, Microsoft has operated a cloud region in Southern California for a while, and started wooing Hollywood last year at the National Association of Broadcasters conference, according to Tad Brockway, a general manager for Azure’s storage and media business. We open these doorways.”

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Hollywood Cloud Computing Netflix Google 254

Tech.Co

JANUARY 26, 2024

There are just five days left to enter the digital detox competition set up by Icelandic Yogurt company Siggi’s Dairy, which has pledged to give selected contestants $10,000 to spend an entire month “detoxing” without a smartphone or social media. Should I Digitally Detox Anyway?

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Company Companies Social Media Writing 226

TechCrunch LA

MARCH 25, 2021

“There’s a long history and a lot of relationships here,” said King, one of Hollywood’s premier power players and the founder of the global media company, Macro. Mayor Adrian Fenty To Be Its Newest Special Advisor. “Adrian and I go back to 93 [when] we were in law school. “We look at all verticals.

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Venture Capital Capital Los Angeles Invest 225

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

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Social Media Media Snapchat Platform 140

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

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Marketing Framework Social Media Media 127

Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top social media sites for maximum impact. Don’t just monitor – engage customers.

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Customer Custom Marketing Social Media 172

TechCrunch LA

DECEMBER 4, 2018

The $45 million Series A was co-led by FitLab, Causeway Media Partners and JAZZ Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures and ward.ventures. Freeletics , headquartered in Munich, Germany, is today announcing its first round of private capital after bootstrapping since 2013.

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Coach Mobile Training Netflix 264

TechCrunch LA

AUGUST 24, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Share on Twitter. More posts by this contributor. We throw away 80% of our content ideas, and you should too.

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Content SEO Tips Ideas 218

TechCrunch LA

SEPTEMBER 9, 2019

“You’re looking at an explosive media company, when you collectively have over a billion followers on social media,” between all of the trainers on the app, Rodriguez says. “We are invested heavily in health and wellness brick and mortar companies,” he says. ”

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Training Social Media Los Angeles Media 199

socalTECH

MARCH 3, 2021

The company named Jim Nguyen (co-foudner of TrueCar) as its President and Chief Operating Officer; Kash Sheikh (family office, private equity) as Chief Financial Officer; Joseph Chang (Houlihan Lokey) as Chief Revenue Officer; Lucas Donat (TrueCar) as Chief Marketing Officer; Matthew Cacciola (Fair, TBW Media Arts Lab) as Chief Design Officer; Chris (..)

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Truecar Santa Monica Equity Design 203

L.A. Business Journal

DECEMBER 7, 2020

It has been a busy year for Century City-based social media company Triller Inc., and multiple reports suggest that the months ahead could include plans for an initial public offering.

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Century City Social Media Report Media 162

TechCrunch LA

JANUARY 3, 2023

” At the time of publication, HACLA’s website appears to be operational but has not yet publicly acknowledged the cyber incident on its website or social media. . “We remain committed to providing quality work as we continue to resolve this issue.” was hit by the Russian-speaking Vice Society ransomware group.

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Los Angeles Angel Technical Review Social Media 282

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. no surprise?—?that’s

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Product Platform Advertising Acquisition 424

TechCrunch LA

AUGUST 7, 2019

. “As the leading ad-supported podcast network, we are embracing the over 700,000 podcasts out there, and are here to support the long-term growth of independent podcasters.”.

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Platform Advertising Los Angeles Networking 237

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

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Customer Custom Marketing Social Media 168

TechCrunch LA

JANUARY 26, 2020

” While Bryant’s sports career was storied, and his post-sports career in media and investing successful, his legacy is complicated by a sexual assault allegation in 2003 , which was later settled and for which Bryant apologized , but did not admit guilt.

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Venture Capital Los Angeles Legalzoom Calabasas 359

socalTECH

MAY 6, 2019

The company said its tool is already being used by such app developers as Kabam, Glu Mobile, Jam City, Huuuge Games, FoxNext, Zynga, Outfit7, Game Insight, Wargaming, Seriously, Kongregate, NCSOFT, Big Fish Games and Mammoth Media.

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Software Mobile Tool Google 195

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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Technical Review SEM SEO Marketing 384

TechCrunch LA

SEPTEMBER 7, 2021

At the time, it was doing Facebook media buying for e-commerce companies. That being said, we work with companies of all sizes — startups, companies that are already established, and very large companies that need to rework both their creative and their media buying strategy. And then bit by bit, we grew the organization.

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Commerce Content Marketing Startup 211

TechCrunch LA

JANUARY 23, 2020

On one hand, it’s about labels trying to evolve with the times, collecting revenues wherever audiences happen to be, whether that is in short-form user-generated video, in advertising that runs alongside that, or in a new music service capitalising on the new vogue for streamed media.

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Services Los Angeles Media Marketing 182

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

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Social Media Startup Commerce News 132

TechCrunch LA

JANUARY 26, 2022

It hoped to use the retail locations to build brand awareness and encourage customers to create content, areas Glossier became well-known for in its early days through its distinctive, millennial-pink aesthetic and clever use of social media marketing. It may not be as glamorous as D2C, but beauty tech is big money.

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CTO Hire Layoffs Commerce Email 197